Please follow these steps:

1. Start with sad piano music.

2. Talk about how long you have been in business.

3. Mention the words ‘people’ and ‘family’ a lot!

4. Have a reference to ‘time’ and make sure everyone knows it is ‘now more than ever’ and ‘unprecedented’ or ‘trying.’ Extra points are available if you can also add “uncertainty.”

5. Make a reference to space and being connected.

6. Use the word ‘home’, ‘together’ and tell us ‘we are here for you!’

7. Finish with upbeat music and video.

😉

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