Personal branding is the key to setting yourself up for personal and professional success.

In the following video, from Better Homes and Gardens Real Estate, PR pro and owner of Media Maven, Christina Nicholson, discusses the importance of personal branding.

No matter your business, everybody should build a brand. The brand you build makes people want to work with you, and it encourages the trust and rapport that makes deals move forward. If you go to any niche, industry, or city, you’ll find personal branding dictating purchases in that area and generating more leads. You can do the same!