Mike Phillips of Century 21 All-Pro is the #1 Realtor in the country. The following video answers the question on your mind right now: How did he achieve that?
Of note is Mike’s comment:
“Our company makes a living off the internet. We send our data and marketing information and photographs to the Internet every night and out listings show up on two hundred Websites in three languages.”
Which leads me to one of our most frequently asked questions; “How will people find the single property Website once I create it?”
The short answer is to highlight the Website URL (Website address) everywhere you currently market. Add it to the MLS, your agent Website even the newspaper if you still advertise there. We also offer free syndication to multiple search engines and provide a sign rider with free SMS (texting) functionality but having other people market for you has to be the most attractive option.
The new ‘social’ world we live in can be described in many ways. One of my personal favorites is that it offer’s a historically unmatched opportunity to leverage word of mouth marketing and that’s where social bookmarks come in. Ira Serkes of Berkeley Homes uses social bookmark’s in a few ways. His single property Website includes a custom design and a ‘share button’:
He has a share button at the top of his PowerSite menu and at the bottom of the page. Anyone that clicks on the button will see a popup that allows them to forward information about the property to a huge number of places:
He additionally details links to Facebook, LinkedIn, Twitter, YouTube, Flickr and his blog using a custom footer:
Using these two mechanism’s Ira provides a way for others to market on his behalf while simultaneously making himself available through multiple channels.
One other question to be answered: “Where specifically can the single property Website be circulated?” Are you sitting comfortably? The “huge number of places” I mentioned earlier is over 300 Websites, social networks and search engines. And that number is growing. Here is our current list:
Pingback: uberVU - social comments