Listings in 20 markets averaged 10 or more showings per listing, Seattle and Denver again led the nation in buyer demand
Chicago, IL – Nov. 23, 2021 (PRNewswire) The latest data from ShowingTime, the residential real estate industry’s leading showing management and market stats technology provider, shows surprising home buyer activity in the Midwest and South regions during the month of October, posting unusual jumps in home showing traffic. Seattle and Denver led the nation in buyer demand for the second consecutive month, and listings in 20 markets across the U.S. averaged double-digit showings, according to the latest ShowingTime Showing Index®.
“Showing activity typically slows in the fall, but as the Showing Index has shown we’ve seen buyer demand remain strong in many markets throughout the country to reverse the seasonal trend,” said ShowingTime Vice President & General Manager Michael Lane. “Last fall we saw an unparalleled rise in buyer demand, which makes October’s year-over-year gains all the more impressive.”
Seattle, Denver, Dallas, Orlando, Fla., Miami, Salt Lake City and Washington D.C. were among the list of 20 cities where buyer demand drove the average number of showings per listing to double-digit levels. Of the top 20 markets, all but three saw a positive month-over-month change in demand. Other cities with significant buyer activity included Grand Rapids, Mich., Kansas City, Mo. and Cleveland in the Midwest, and Tampa, Fla., Memphis, Tenn. and Sarasota, Fla. in the South.
The Midwest region saw the greatest buyer activity of all the regions, with a 6.5 percent jump in showing traffic year over year. The South region, which last month led the nation in buyer demand, followed with a 4.9 percent boost in activity in October. The Northeast’s 1.7 percent dip and the West’s 6.4 percent decline in foot traffic rounded out buyer demand in the U.S. Overall, the country saw a modest climb of 0.8 percent in buyer demand.
The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. It tracks the average number of appointments received on active listings during the month.
| Metropolitan Area | October 2021 Ratio of Showings to Listings | Year Over Year Change | Month Over Month Change |
| Seattle, WA | 14.88 | 9% | 6% |
| Denver, CO | 13.69 | 7% | 7% |
| Burlington, VT | 12.05 | 41% | 9% |
| Dallas, TX | 11.88 | 23% | 6% |
| Orlando, FL | 11.83 | 42% | 3% |
| Miami, FL | 11.45 | 58% | 3% |
| Port St. Lucie, FL | 11.31 | 50% | 3% |
| Bremerton, WA | 11.15 | -7% | 4% |
| Manchester, NH | 11.00 | -11% | -3% |
| Tampa, FL | 10.88 | 26% | 6% |
| Memphis, TN | 10.66 | 10% | -2% |
| Boulder, CO | 10.64 | 27% | 6% |
| Salt Lake City, UT | 10.61 | -2% | 5% |
| Bakersfield, CA | 10.44 | 3% | 12% |
| Bridgeport, CT | 10.36 | 8% | 5% |
| Richmond, VA | 10.32 | 12% | 7% |
| Sarasota, FL | 10.30 | 48% | 8% |
| Washington, DC | 10.17 | -10% | 5% |
| Trenton, NJ | 10.13 | 13% | 16% |
| Colorado Springs, CO | 10.06 | 15% | -2% |
| U.S. | 6.52 | 12% | 1% |
About ShowingTime
ShowingTime is the industry leader in home touring technology and a proud affiliate of Zillow Group, Inc. ShowingTime’s technology and services simplify the tour scheduling process for buyers, sellers and agents across the industry. ShowingTime products are used in hundreds of MLSs representing more than one million real estate professionals across the U.S. and Canada.