Conversion rate optimization is all about making changes to your website to encourage more of your visitors to take certain actions on it, whether it is making a purchase or signing up for a newsletter. This infographic from Capsicum Mediaworks serves as a guide to conversion rate optimization:
![](https://www.best-infographics.com/wp-content/uploads/2023/03/28/The-Ultimate-Guide-to-Conversion-Rate-Optimization-Infographic.jpg)