Cold calling and text marketing are essential tools for real estate professionals. With an uptick in lawsuits against brokerages, new guidance from the FCC, and states adopting “mini-TCPA” laws, it’s essential to ensure your compliance with the TCPA and the Do-Not-Call laws. Learn more about these topics in this brief video from the National Association of REALTORS.
Floorplans provide a helpful view of a home’s layout, but including them in a listing may raise copyright issues. A recent victory for the real estate industry provides best practices for the fair use of floorplans when marketing a home. Learn more in the following video from the National Association of REALTORS.
Using endorsements and testimonials from past customers and clients can be a powerful marketing tool for your real estate business. Recent guidance from the Federal Trade Commission broadens the definition of an endorsement and applies to all digital marketing, including social media. Implement the best practices in this video, from the National Association of REALTORS, to keep your marketing efforts in line with the law.