Google Gains Ground in the Smart Speaker Market

Thanks to its head start in the prospering smart speaker market, Amazon stayed on top of the competition in the first quarter of 2018. According to the latest estimates from market research firm Strategy Analytics, the e-commerce giant shipped 4 million Echo devices in the first three months of the year, edging out its closest competitor Google by 1.6 million units.

Having extended its smart speaker line-up last year, Google gained some ground on Amazon though, growing its market share from 12.4 percent in the first quarter of 2017 to 26.5 percent in Q1 2018. Apple meanwhile failed to break into the Top 3 as the company shipped an estimated 600,000 HomePods between its release on February 9 and March 30.

Overall, the smart speaker market continues to grow, with global shipments nearly quadrupling from 2.4 to 9.2 million units year-over-year.

Smart Speaker Inforgraphic

Are Smart Speakers the Key to the Smart Home?

Source: Statista

With Amazon and Google having slashed the prices of their respective smart speakers this holiday season, it doesn’t take a prophet to predict that voice-enabled speakers will feature prominently under Christmas trees in the United States and elsewhere this year. With prices starting as low as $29.99 for the entry-level Echo Dot, price is no longer an obstacle on voice assistants’ way to mainstream adoption.

According to a recent comScore report, smart speaker penetration among U.S. households has risen from 8 percent in June to 11 percent in October and is expected to reach 15 percent early next year. What’s interesting though, is the fact that smart speakers could turn out to be the long-missing key to broader adoption of other smart home products as well. As our chart, based on comScore findings, illustrates, smart speaker households are much more likely to own other smart devices such as smart lighting systems or smart thermostats.

While comScore concludes that “the smart speaker is the gateway device to enabling a smart home for many consumers”, it has to be noted that this is a classic chicken or egg problem insofar as there is no way to tell whether early adopters of other smart home equipment are more likely to have jumped on the smart assistant bandwagon early or whether buying a smart speaker has convinced many people to smarten up their entire homes.

Real Estate Infographic

Discounted Access to the New York City Finance Expo – One Week Left

Stephen Fells

Stephen Fells

There’s only one week to go before AgencyLogic CEO Stephen Fells participates as a panel speaker at the 2nd annual NYC Finance Expo. The event is being held on April 4th and is at the New York City Bar Association building. More than 1,500 people representing all facets of the region’s banking and commercial/residential real estate industry are expected to attend the event and now you can attend for $40 less!

Other speakers include Amir Korangy (Founder – The Real Deal), E. Robert Levy (Executive Director – Mortgage Bankers Association of NJ), John Catsimatidis (Chairman & CEO – Red Apple Group) and Victor Calanog (VP of Research & Economics – REIS)

NYC Finance Expo Logo

Anthony Kazazis

Anthony Kazazis

Expo Executive Director Anthony Kazazis states “Over 40 vendors will take part and there will be dozens of educational seminars and forums throughout the day. Having an opportunity to hear and meet so many of the finance industry’s professionals all in one place is a major attraction in itself. It will be a great opportunity to learn from the stories and tested methods of our hugely successful guests. There is no other venue like this.”

The Expo is sponsored by Chase, Citibank NA, Wells Fargo, TD Bank, REBNY, Verizon, The Real Deal and many other prominent companies and organizations. The event is powered by the New York Real Estate Journal tech. Media sponsors include The NY Real Estate Journal, Real Estate Weekly, The New York Commercial Observer, The Real Deal, and The Mann Report.

For more information and to register please visit the event Website: nycfinanceexpo.com and to get the discount simply enter the promotional code “AgencyLogic”.

For Stephen’s bio click here and for the event newsletter click here. We hope to see you on the 4th!