eMarketer recently released data (May 2011) that shows Facebook is now an established marketing channel for the vast majority of companies with 100 or more employees. 93% have used Faceboook in social ad campaigns and an additional 5% will do in the next twelve months. More importantly Facebook received good marks from people asked to grade their advertising experience; 31% described it as “excellent”, 38% as “good” versus 11% and 25% respectively for Twitter.
Other services used in social marketing campaigns break down as follows:
- Twitter 78% of the time
- YouTube 61% of the time and
- LinkedIn 44% of the time.
Foursquare hasn’t been forgotton with 26% of marketers expecting to use the platform within the next 12 months.
What successes and failures have you experienced with your own social marketing?
RT @agencylogic 93% of Social Ad Campaigns Are Using Facebook http://tinyurl.com/3tfwt2n