Personal branding is the key to setting yourself up for personal and professional success.

In this video, from the Better Homes and Gardens® Real Estate YouTube channel, Podcast, we hear from by PR pro and owner of Media Maven, Christina Nicholson, who discusses the importance of personal branding, regardless of your industry.

No matter your business, everybody should build a brand. The brand you build makes people want to work with you, and it encourages the trust and rapport that makes deals move forward. If you go to any niche, industry, or city, you’ll find personal branding dictating purchases in that area and generating more leads. You can do the same!