New developments pop up all the time in New York City, but how do developers get buyers to want to purchase a space before it’s done being built? A model unit. It’s used as a sample to show how the actual unit will look, and it helps buyers envision how they’ll live in and use the space.

Cheryl Eisen and her team at Interior Marketing Group are experts in putting in just the right amount of detailed work to help buyers decide to make the big purchase. She showed us exactly how her team does that as they staged a new boutique development in Chelsea.