Nuveen’s Third Annual Responsible Investing Survey of over 1,000 affluent investors found there is increased interest in working for, buying from, and investing in socially responsible companies. This is even more true among the millennials surveyed.

92% of millennials agreed with the statement “I care more about having a positive impact on society than doing well financially,” compared with only 52% of non-millennials.

Business Insider interviewed a few millennials and asked them what makes their generation different. They said access to information, aligning themselves with brands on social media, and growing up in more comfortable economic circumstances than their parents and grandparents.