How do you distinguish yourself from the competition in your marketplace?
One of the main ways we stand out is through the use of our single property Websites from Agency Logic. We take a sign rider/topper in on listing presentation and then I show pictures of how it looks on sign. It appeals to the new generation of buyers and sellers. All age groups are on the net and for them to be able to get info when they want it is key. We don’t discount, but we have a variable commission plan and in this market I only get asked about it in 1 in 10 listings. Our goal is to wow our sellers so that they understand we are the experts. If we wow the sellers, then it will also wow the buyers.
How do you drive traffic to your Website and your PowerSites?
Sign toppers are the best way to drive traffic to our PowerSites. We also use mailers, pay per click, stealth ads, and truck advertising to drive traffic to our Website.
How do you market the benefits of PowerSites to your clients?
We show them that a PowerSite offers: All information now when they want it.
They give the ability for buyers to get information independently which leads to more qualified showings. By adding floor plans and other info on the PowerSite, they really get a feel for the property.
How would you describe your current real estate market and what changes (if any) have you made in the way you approach your business?
Our market is in the toilet. We have increased our marketing, increased our skills, and increased time spent on dollar productive stuff.
What resources do you use to stay on top of current trends in real estate marketing and technology?
We attend lots of conferences like CRS, Howard Brinton, Keller Williams Family Reunion, Mega Camp for Mega Agents, Webinars, and read a book a week.
About Ron Kubek:
Ron Kubek entered the Real Estate business in 1985 where in 2 short years he rose to the #2 Realtor in the Victoria Real Estate Board. His career continued to grow to the point of #1 sales person in Victoria from 1995-1997 and winner of many International Awards and recognitions. His career has continued to evolve to that of a currently successful Mega Agent with a great team of agents and he has added many different roles along the way. Ron is the founder of Keller Williams Realty Canada and still is a partner to this day. He has owned and still owns a Real Estate Sales Brokerage Business. He has been an instructor in the CCIM program and for Howard Brinton Seminars and that lead to his being a current Master Faculty trainer for Keller Williams Realty teaching throughout North America where the student responses have been positively outstanding to his brand of teaching.
His professional designations include two of the most prestigious in the Real Estate Industry – CRS, Certified Residential Specialist and CCIM, Certified Commercial Investment Member
As an award winning Realtor, Ron has appeared as a Featured Speaker and contributor at Hobbs Herder conferences, Howard Brinton Annual Conferences and the Annual Keller Williams Conferences along with countless others. His work has attracted local and International Media attention including the New York Times
Ron demonstrates how to move forward in life and business with his highly effective energy and passion. His messages are delivered in a blunt yet caring style as he asks the questions that help people to think “BIG”! Humor and care help those he comes in contact to move forward in life and their careers. He shows professionals in the Real Estate industry how to have a business and have a life outside of the business with family and to make a difference. Ron helps Realtors bring the “BIG WHY” to life. For more information, visit www.ronkubek.com.