On November 5 2010, L2 and NYU Stern hosted its second-annual ‘Innovation Forum’ at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

In the following keynote “king of social media” Gary Vaynerchuk discusses how company’s need to adapt in light of social media. One of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests, he is in the top 100 people followed on Twitter. Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.

Note: The video contains adult language