In a competitive real estate market, every edge counts. And the reality is, sometimes standard photos just aren’t enough. That’s why Coldwell Banker is at the vanguard of a movement towards virtual reality, a cutting edge technology that can transport the viewer to a different environment. In other words, you could virtually visit a home from the comfort of your own couch.

VR isn’t just the next frontier for real estate, it is becoming more and more of a standard listing practice. In fact, 77% of Americans say they would love to see a home using virtual reality before physically visiting a prospective home.

Recently, Coldwell Banker sat down with Samsung, a leader in VR technology, to talk virtual reality and it’s application in the real estate industry. Watch below to find out how Coldwell Banker agents like Anthony Colantuono are incorporating VR into their everyday business.