As a father of three young children (Zoe 9, Yasmin 7, Ryan 4 and unlikely to see 5 if he keeps ‘helping’ daddy mend things around the house…) I am sure I’m not alone in thinking Viagra and Cialis commercials shouldn’t be on breakfast TV.

I like to watch the news at the start of my day and am frequently joined by my naturally early rising children. As we sit together, enjoying toast and either coffee (for me) or milk (for them) it’s one of my favorite times of the week. They talk candidly about what is important in their life and without interruption it’s some of the best conversation we have. Until, of course, the TV commercials start. After a recent ad. my 7 year old daughter asked “Dad, what’s an erection lasting more than four hours?” I’m going to pause for effect…

Just how would you answer that? I wanted to respond with “It’s something your mother dreams about” but opted with “So, who wants more toast?”

It would seem that every man over the age of 18 has ED (or erectile dysfunction) and so I understand and respect the need to advertise a drug that can help them. What I don’t understand is the complete lack of respect afforded me, my family and everyone else who is watching TV at 7am by the drug, and by association the TV, companies. Do we really need to hear about penis problems while eating our cheerios?

So how do we fight back? Well humor is a great starting place, it’s why I love the following video from The Greater Louisville Community Branding Project so much. It doesn’t solve my main complaint but it is very creative, makes me smile and is family friendly. Enjoy 🙂