You know you’re…

…different

…better

…more responsive

…and willing to do more than your competition.

But it doesn’t matter. That is, unless consumers know it, too.

In today’s real estate podcast, Tom Ferry devotes the whole show to teaching you how to separate yourself from the pack which involves helping you create your Unique Selling Proposition, or USP. Many agents use AgencyLogic single property Websites as the USP in their market. Do you?

Tom show’s you a four-step process to get inside the consumer’s head and directly address the challenge they’re facing… so you can stop saying “I sell real estate” and start describing what you do in a compelling way that convinces consumers that you’re their best option.

If you’ve ever lost a listing and wondered what you could’ve done to differentiate yourself more, don’t miss this one!