I’ve become a fan of Chris Brogan over the last few months, enough for me to not only buy his book “Trust Agents” but also to recommend that you do too. Amazon explain that in the book:

“two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.”

Chris recently wrote a post that answers the question “If I Were a Realtor looking to use social media for my business I’d…”

In part he states:

write a blog about the location where I was selling.
take tons of pictures and post them on the blog.
shoot walking tour videos all the time with a Flip camera and post them.
shoot interview videos with people from my community.

I don’t want to replicate the whole post so please visit Chris’ blog to see the remainder. It’s good stuff and worth 90 seconds of your time any day of the week.