Jay Abraham needs no introduction. Known as one of the top executive business coaches in the US Jay has worked as a marketing and sales consultant in 500 different industries contributing to $23 billion in product and services sold. Bottom line, he gets it. He REALLY understands the art of business and selling.

In the following video, from the Tom Ferry YouTube channel, Tom picks Jay’s brain about his lifetime work around The Strategy of Preeminence, a strategic philosophy that has transformed people’s lives and propelled their business success. Tom adopted these same fundamentals when he first created his business plan and it has been the most poignant pillar of his own life’s work.