Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked the industry, agents aren’t exactly clear on what buyer concerns are or how to address them.

Well… last week Tom Ferry hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for Tom, there was one presentation that really blew me away.

For today’s Real Estate Podcast, from The Tom Ferry Podcast Experience, he shares a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.

You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.

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