For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:

How do I get started?

Where do I get started?

How much should I spend?

One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world.

In today’s Real Estate Podcast, from RPR and Decoding Real Estate, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling.

It’s everything you need to know to start or fine-tune your real estate digital marketing plan. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.