I admit the title of this post is intentionally sarcastic – I’ve made no secret of my frustration at the social media nay sayers and will continue to openly criticize their negativity and complete lack of awareness (see: “Criticize Social Networking At Your Cost“).

And so to the following ad, which on Valentines Day ties into the future of relationships. It seems the auto industry believes social is here to stay if this video is anything to go by (originally aired during the Super Bowl).

‘Social’ means conversation, information and free speech. It’s here now, for better or for worse, for richer, for poorer, in sickness and in health and we need to love and to cherish it, from this day forward, until death do us part! Amen 🙂