Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using.

Having poor search optimization (beyond just the standard search engines) is like having a “CLOSED” sign hanging in your window.

In the following video, from Tom Ferry, Jason Pantana walks us through the three types of Search people use to find a real estate agent, why each is important, and how to optimize your presence on them.

Watch or listen, follow the steps, and then check your analytics to see the results!