Monthly Archives: March 2018

Realogy’s NRT Ranked No. 1 Brokerage In U.S. By REAL Trends, Marking 21 Years Of Excellence

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Madison, NJ – March 29, 2018 (PRNewswire) NRT LLC has been ranked the No. 1 residential real estate brokerage firm in the U.S. for 21 consecutive years, according to the REAL Trends 500 report released today. The ranking is based on 2017 closed sales volume and closed transaction sides for the nation’s top 500 brokerages. NRT led the ranking again with $178 billion in sales volume and 346,942 transaction sides on a pro forma* basis.

NRT Logo

NRT, a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), owns and operates residential brokerage offices nationwide under the brand names of Coldwell Banker®, Sotheby’s International Realty®, The Corcoran Group®, ZipRealty®, and Climb Real Estate.

“Every day, we strive to provide unparalleled service, effective programs, and superior technology platforms to differentiate the sales professionals who choose to affiliate with a brokerage office owned by NRT,” said M. Ryan Gorman, president and CEO of NRT LLC. “NRT’s agent benefit and reward offerings, advanced educational opportunities, and award programs are all designed to help agents lead exceptional lives. These services are supported by a world-class leadership team and staff that are all dedicated to agent success. This ranking is a testament that we are succeeding in our mission.”

About NRT LLC

NRT LLC is the nation’s largest residential real estate brokerage firm. NRT owns companies in approximately 50 of the 100 largest metropolitan areas in the United States, with approximately 790 offices and approximately 50,000 independent sales associates. NRT is a subsidiary of Realogy (NYSE: RLGY).

* This takes into consideration the estimated full-year performance of companies acquired by NRT during 2017.

Media Contact:

Roni Boyles
(781) 684-5462
Public.Relations@NRTLLC.com

RE/MAX Agents on Average Outsold Competitors by More than 2:1 in Survey

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REAL Trends 500 Ranks Top Brokerages by Transaction Sides and Volume

Denver, CO – March 29, 2018 (PRNewswire) RE/MAX®, the world’s most productive real estate network*, announced its associates once again outperformed agents with other real estate brands in the 2018 REAL Trends 500 survey. For the eighth consecutive year, RE/MAX agents in the survey on average outsold competing agents – averaging more than twice as many closed sales than agents at other participating brokerages.

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“RE/MAX is the #1 name in real estate**,” said RE/MAX CEO Adam Contos. “Year after year, we continue to surpass our competitors in respected industry rankings and studies. The quality of our agents enables us to say that, based on residential transaction sides, nobody in the world sells more real estate than RE/MAX.”

Highlights from the 2018 REAL Trends survey include***:

  • RE/MAX agents averaged more than double the number of transaction sides per agent when compared with participating competitors. Agents affiliated with RE/MAX averaged 17 transaction sides while agents with competitors averaged 7.5.
  • The RE/MAX agent average of 17 transaction sides led all national franchises in the rankings including Realty Executives with 11.1, Berkshire Hathaway HomeServices with 9.4, Coldwell Banker with 8.2, Century 21 with 7.8, ERA with 8.8, Better Homes & Gardens with 6.8, Sotheby’s International Realty with 6.6, Keller Williams with 6.6, Compass with 5.2, HomeSmart with 3.9 and eXp Realty with 3.8.
  • RE/MAX once again qualified more brokerages for the survey than any other real estate brand. The 565 qualifying RE/MAX brokerages represented over one-third of the 1,752 brokerages included in the survey. The closest competitor qualified 392.
  • RE/MAX agents averaged $4.6 million in sales volume, 78% higher than the $2.6 million average of all other agents in the survey.
  • When all participating brokerages are ranked by average sides per agent, RE/MAX brokerages claim 89 of the top 100 spots. RE/MAX agents in those brokerages averaged 31 transaction sides.

REAL Trends 500 ranks the performance of top participating residential brokerage firms in the U.S. Now in its 31st year, the survey ranks real estate brands by transaction sides and sales volume for the previous year. Firms needed to close a minimum of 500 transaction sides in 2017 to qualify for the 2018 REAL Trends survey.

Entrepreneur magazine named RE/MAX the world’s fastest growing real estate franchise earlier this month in the 2018 Top Fastest Growing Franchises list. The ranking of 150 franchises placed RE/MAX in the 12th spot overall, the highest among all real estate franchises, and marked the fifth consecutive year the franchisor has been included in the annual list.

In January, RE/MAX once again held the top position among real estate brands in the annual Franchise 500® survey, also by Entrepreneur magazine. This year’s ranking marked the 15th time in 19 years that RE/MAX has been listed as the top franchisor in the survey’s real estate category.

RE/MAX is in more countries and territories than any other real estate brand. From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network with more than 115,000 sales associates in more than 100 countries and territories.

About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody in the world sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $167 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

* When measured by residential transaction sides
** Source: MMR Strategy Group study of unaided awareness
*** Source: Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides for the 1,752 largest participating U.S. brokerages for which agent counts were reported. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America.

Study: Apartment Renters Prefer Smart Home Amenities Over Pools

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Residents are willing to pay more rent each month for a high-tech apartment

Lehi, UT – March 29, 2018 (PRNewswire) A new survey reveals the vast majority of residents are willing to increase their monthly rent payment to have more technology in their apartments, including smart home amenities and high-speed internet. Conducted by Entrata, multifamily real estate’s fastest-growing technology company, the survey findings highlight a key opportunity for increased revenue in rent growth and renewal increases for property owners.

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“While pools and other creative community features have often been seen as the draw for prospective residents, the survey shows that what residents really value upon move-in, and are willing to pay for, are technology add-ons and amenities,” said Chase Harrington, president and chief operating officer. “Shifting the focus of development, marketing and training efforts to these technologies is going to be key for apartments as residents begin to demand living in a smart, connected environment.”

Key findings of the survey include:

  • Electronic payments and living in a secure, smart community are more valuable to residents than a pool or covered parking. Residents’ top amenities they would be willing to pay more each month for are:

1. Basic technology package (e.g., high-speed internet and/or cable TV)
2. In-home laundry services
3. Online rent payments
4. Secure access
5. Gym/fitness center
6. Smart home features (e.g. keyless entry, smart thermostat)

  • The majority of residents are willing to pay more for a smart apartment. More than 3 in 4 residents would pay more for a package of their top three smart home amenities (i.e. security cameras, keyless entry, smart thermostats). More than half of residents (57 percent) are willing to increase their monthly rent by at least $20.
  • Residents’ most requested smart home amenities center on security and convenience. While smart home technology offers a wide range of use cases, residents place the most value on those that provide peace of mind and awareness of what’s happening around them. The most important smart home services to residents are security cameras (e.g., doorbell cameras, ceiling cameras), keyless entry (including special codes for guests), smart thermostats and a security system.
  • Residents are not loyal to smart home devices from one brand. One-third of residents do not have a preference for smart home products from a specific company, providing more flexibility for owners and managers to select the technology they provide in their communities. Among residents with a preference, 16 percent would be more likely to select an apartment community with Google Home, 12 percent with Amazon Echo and 11 percent with Apple’s HomePod.

To read the Entrata survey summary, click here.

Methodology

Generated by Entrata and fielded January 11-16, 2018, the survey collected online responses via Qualtrics from 1,050 U.S. consumers who are over the age of 18 and rent an apartment.

About Entrata

Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com.

Contact

Zachary Allen
zachary@methodcommunications.com
(801) 461-9751