Tronic (a NYC based directing, design and animation studio) tapped into their architecture backgrounds for the film they created for Herzog & de Meuron’s 57-story hi-rise residential tower in Tribeca. Combining a live action helicopter shoot with extensive CG modeling, the film shows the poetic beauty of how the building was conceived, beginning with the elements of each floor descending from the Manhattan sky and landing into place on top of the Anish Kapoor sculpture. Enjoy 🙂