Increased revenue, client acquisition and record affiliate growth demonstrate that sophisticated Internet marketing helps all sides of a real estate transaction.
Wappingers Falls, NY – July 19, 2007 – AgencyLogic (www.agencylogic.com), the largest real estate industry provider of single property Websites in North America, today announced record growth of their PowerSite product for the second successive quarter.
Several key indicators, including new client acquisition, revenue and number of PowerSites sold broke previous records. The most significant growth was seen in the number of new clients generated by affiliates, which grew by 325%. The number of new clients from non-affiliate sources grew 151% and the number of PowerSites sold doubled second quarter versus first. Revenues overall increased 57%.
With over 6 Billion dollars in combined property values being marketed with PowerSites, and increased corporate interest in the use of a Website for a single property, PowerSites have become an integral tool for savvy Realtors.
Although the AgencyLogic PowerSite product is geared towards Realtors, an increase in demand from sellers for more sophisticated Internet marketing has added significant momentum. In this competitive market, homeowners expect to see Realtors doing more to earn their fee. As a result, Realtors are looking to distinguish their services from the competition by using single property Websites. They impress sellers because their property is the focus, buyers appreciate the level of detail and information they provide (including up to 100 large photos, unlimited text, documents and more) and Realtors benefit because they are an easy, affordable way to get more exposure online where 8 out of 10 buyers are searching.
“We are very pleased that interest in our product continues to escalate so rapidly and has generated back-to-back record quarters despite there being a slow down in real estate across the country” said Stephen Fells, CEO of AgencyLogic. “Most exciting is that a number of recent events, specifically the acquisition of 123 Main Street and release of our private label software, are still too recent to have affected revenue. As a result, we expect to see even better revenue growth from these sources during the remainder of this year.”
“We have always realized that in order to grow, our primary focus has to be on providing Realtors with the most effective methods of marketing a single property. Later this month several enhancements will be released adding to an already feature rich product. This continues to demonstrate that a culture of innovation is at the core of everything we do.” added AgencyLogic CIO, Mark Wayman.
PowerSites contain all of the information that buyers are looking for about a particular property – in one Website. Each PowerSite includes a Website address e.g., www.123AnySt.com, one year of hosting and all the tools needed to describe the property in detail.
About AgencyLogic
AgencyLogic is a division of Network Earth, Inc., an international technology company that specializes in Web-based software development for businesses. Network Earth’s expertise includes application and Website development as well as new venture startups. It was founded in 1995 by two British technology experts in order to take advantage of new business opportunities in the burgeoning Internet and World Wide Web arenas. Today, PowerSites are the company’s main product, and are revolutionizing the way Realtors are marketing properties online by allowing them to affordably create a single Website for every listing. For more information, please visit www.netearth.com, www.agencylogic.com or http://powersiteblog.com.