Tag Archives: Stephen Fells

“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released

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Deborah Gonzalez

Deborah Gonzalez

“Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with AgencyLogic and Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

AgencyLogic Announces Significant Price Reduction on Unlimited Single Property Website Subscription Service

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Subscription reduced by more than 60% making service lowest price in industry.

Wappingers Falls, NY (January 20th, 2016) AgencyLogic today announced a significant price reduction for their single property Website subscription service reducing the monthly price to $9.95 with lower prices available for larger organizations. The price represents a decrease of at least 60% and allows real estate agents to create unlimited single property Websites for a flat monthly fee. The service does not require a commitment or contract.

Stephen M. Fells

Stephen M. Fells

“We have always led the industry on pricing. Our objective is and always has been to provide the best real estate marketing tools for the most economic price,” stated AgencyLogic CEO Stephen Fells adding “We now offer REALTORS® a suite of products that allow them to market property and themselves as professionally as possible at the lowest price in the industry.”

The service is available to individual agents, brokers and franchises and includes a profit sharing mechanism that companies can use to either reduce the monthly subscription price further or use as a revenue source.

A white label version of the single property Website software is also available allowing franchises, brokers and associations to provide single property Websites to their agents or members under their own brand. Additional discounts and revenue sharing opportunities exist for larger organizations.

agencylogic single property websites

The AgencyLogic single property Website platform is part of the National Association of REALTORS® e-PRO Technology Certification Program as are Follr digital identity Websites, an ancillary product that subscribers will receive for free.

With economic pressure still being felt throughout the real estate industry many single property Website and virtual tour providers continue to either restrict the number of listing Websites to get ‘premium’ pricing, offer limited functionality or expect agents to pay more then sixteen times the new monthly AgencyLogic subscription cost. AgencyLogic’s hope is that the price reduction will help agents avoid such marketing ploys.

AgencyLogic single property Websites work seamlessly with Facebook business pages, another service the company provides. Using the free AgencyLogic Facebook application, REALTORS® benefit from not having to update listing data in multiple places. All edits or changes to a single property Website automatically update the agents Facebook business page ensuring accurate, real-time data while simultaneously complying with Facebook terms of service about business content.

The single property Website platform includes enhanced mobile functionality and free SMS and QR code integration. With an increasing amount of traffic coming from mobile devices every single property Website is mobile-enabled to ensure it can be seen quickly and clearly on every mobile phone. AgencyLogic subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as ‘URL’ or Uniform Resource Locator).

Follr

One significant difference between the subscription platform and its license predecessor is tighter integration with Follr personal profile Websites. The product is used extensively throughout the real estate industry and is also included in the latest e-PRO® technology certification. AgencyLogic single property Website subscribers automatically receive a Follr account with contact and listing data syncing on registration thereby simplifying use of all parts of the company’s social marketing platform.

About AgencyLogic:

AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net and Realasites.com and continues to lead Web-based marketing software innovation. They can be found on Facebook and Twitter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based personal profile Websites to individuals and corporations. A personal profile Website provides a list of profiles (Facebook, LinkedIn, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users. It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations. They can be found on Facebook and Twitter.

About the National Association of REALTORS®:

The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.

Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.

The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

The Double-Edged Sword of Social Media

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Stephen M. FellsThere’s a not so public opinion on social marketing and it isn’t positive. Some brands know about it, some are scared, others are reveling in it. I describe it as the double-edged sword of social. Let’s first focus on the positives.

For the first time in the evolution of human communication, one person can communicate in real time with an unlimited number of people. In it’s simplest form ‘social’ means free speech but at a whole new level. This means that if a person gives a ‘thumbs up’, like or positive tweet, status or comment, hundreds, sometimes thousands, of people get to hear about it. This translates to free marketing by the masses. Add that the message often touches people that the brand doesn’t have direct access to and consider the value of a recommendation from a friend and you end up with something of enormous value.

And so to the dark side. What if that tweet, status or comment is negative? The scary truth is that people can say anything, good and bad about your brand, company, product or service. As a result you can now be publicly trashed and there’s not much you can do about it. In short you no longer own your brand.

Let’s change tack briefly. Personally I don’t go to the movies for two reasons:

1. Why pay the best part of $100 (I have three kids so that is a real number) when I can wait six months and own the movie for $20?
2. I like to escape into a movie, something that is impossible given the noise created by other selfish patrons.

And so to my heroes of the week; the Alamo Drafthouse in Austin, Texas. They have a policy: if you’re caught talking or texting during a movie they remove you from the building. But it gets better. After a patron ignored the policy and was removed she left a verbal tirade on the theaters answer machine. Most companies would have deleted the message but not the Alamo Drafthouse. They turned it into a PSA!

I think it’s safe to assume that the patron did more than just leave a message. She probably criticized the theater to friends and updated Facebook ultimately telling lots of Austin residents about the bad people at the Alamo Drafthouse. But the tables have been turned, the PSA has gone viral resulting in great exposure for the Alamo Drafthouse and I’m guessing a somewhat embarrassed ex-patron.

Here’s is the PSA (it’s safe for work). Enjoy and keep those phones in your pocket if you are ever watching a movie in Austin. If you don’t, you might end up as a fantastic ad for your most hated local business 🙂