Yesterday Nielsen released details of a new report that details what American’s do online.

The data, while fascinating, is hardly surprising. Highlights include:

• Americans spend nearly a quarter of their time online on social networking sites and blogs
• Video activity grew from 3.5% to 3.9% over the past year (in June the number of videos streamed passed the 10 billion mark)
• Online games overtook personal email to become the second most heavily used activity

Nielsen analyst Dave Martin stated:

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social
networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie.”

To see the whole report click here.