Tag Archives: nielsen

Nielsen Releases Social Media Report For Q3 2011

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As reported on Business Insider, Nielsen has released a ‘state of the nation’ report focusing on social media as of the third quarter 2011. To see the report click here.

One of the findings is the ridiculous amount of time people spend on Facebook (which might explain why yesterday’s post ‘The Latest Facebook Changes Explained‘ generated so much activity…):

Per Business Insider, U.S. users spent more time on Facebook in May

“than was spent on the next four biggest sites.”

How much time do you spend on Facebook?

Facebook Continues To Dominate All Things On The Web

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Yesterday Nielsen released details of a new report that details what American’s do online.

The data, while fascinating, is hardly surprising. Highlights include:

  • Americans spend nearly a quarter of their time online on social networking sites and blogs
  • Video activity grew from 3.5% to 3.9% over the past year (in June the number of videos streamed passed the 10 billion mark)
  • Online games overtook personal email to become the second most heavily used activity

Nielsen analyst Dave Martin stated:

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social
networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie.”

To see the whole report click here.