The following video is fascinating, not only because it’s full of great advice about social media, but also because it’s two years old and is as valid today as it was in May 2008. Realtors are not alone in their excitement, confusion and fear of social media; all businesses are stumbling around the subject. If you take only one thing from the video it’s start today!

The interview is with Josh Bernoff (VP and Principal Analyst at Forrester Research) who, over the past thirteen years, has become one of America’s most frequently quoted research analysts. His analysis, which aims at a deeper understanding of people and how they use technology, has been cited by sources from The Wall St. Journal to “60 Minutes.” He is the co-author of the book “Groundswell: Winning in a World Transformed by Social Technologies“, which offers myriad data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.