Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She recently interviewed Bob Watson, VP of Atlantic & Pacific Real Estate, where he works as an agent and broker.

Katie asks Bob:

• How do you leverage Twitter and Facebook but not talk about real estate all the time?
• Where do you start in social media?
• How can you become the local expert?

Bob shares some great tips and examples any agent can use and implement into their business immediately. Enjoy 🙂