In today’s Real Estate Podcast, from Sale Influence, we learn the dos and don’ts of hiring a sales coach.
In today’s Real Estate Podcast, from Sale Influence, we learn the dos and don’ts of hiring a sales coach.
When trying to get a client to switch to your product (or service), you have to understand the resistance to change…in order to get them to change.
Here’s a simple META framework that highlights the Top 5 things you need to address to acquire a client from your competitor:
M.oney (cost of switching)
E.ffort (required to switch)
T.ime (investment and delays due to switching)
A.doption and/or
A.cceptance (will people/employees/team members use it)
And lastly, but MOST important is ER = Emotional Risk.
Learn more in today’s Real Estate Podcast, from Sales Influence.
Today’s buyer is more informed and more skeptical when it comes to buying. Podcats from ‘Sales Influence – Why People Buy!’ we hear about “Finding the Why in How Clients Buy” and how to use the latest studies in consumer behavior and neuromarketing to sell more effectively!