ShowingTime Data Reveals Impressive Year-Over-Year Demand Across the U.S. as Holiday Home Showing Traffic Heats Up

Led again by Seattle, listings in 13 markets across the country averaged double-digit showings

Chicago, IL – Dec. 21, 2021 (PRNewswire) The latest data from ShowingTime, the residential real estate industry’s leading showing management and market stats technology provider, shows that home buyers continued aggressively shopping for homes throughout most of the U.S. in November, driving year-over-year gains in home showings in all regions according to the latest data from the ShowingTime Showing Index®. 

Seattle once again led all markets, averaging nearly 15 showings per listing, and was closely followed by Denver, which averaged  13 showings per listing. Orlando, Fla. was next with 12 showings per listing, and four more Florida cities – Miami, Port St. Lucie, Tampa and Sarasota – all averaged double-digit showings per listing. Burlington, Vt., Salt Lake City, Dallas, Manchester, N.H., Boulder, Colo. and Bridgeport, Conn. rounded out the list of top markets. 

“Showings traditionally lag during the holiday season, but the data we’re seeing tells us that buyer demand remains strong,” said ShowingTime Vice President & General Manager Michael Lane. “The fact that every region showed a year-over-year increase indicates that buyers are undeterred by the approaching holidays. It speaks to their desire to keep searching for their next home.” 

Both the Midwest and Northeast regions saw 14 percent increases in year-over-year showing activity, with the South’s 13.6 percent growth close behind. The West saw a more modest 3 percent boost in activity, with the U.S. overall seeing an increase of 12.5 percent in November. Of the cities on the list with double-digit showings, only Manchester, N.H. recorded a year-over-year decline in buyer activity.

The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. It tracks the average number of appointments received on active listings during the month.

Metropolitan AreaNovember 2021 Ratio of Showings to ListingsYear Over Year ChangeMonth Over Month Change
U.S.6.1512.5%-5.2%
Seattle, WA14.9418%0%
Denver, CO13.449%-2%
Orlando, FL11.8655%0%
Burlington, VT11.8578%-2%
Salt Lake City, UT11.482%8%
Dallas, TX11.0924%-7%
Miami, FL10.8066%-6%
Manchester, NH10.62-4%-4%
Port St. Lucie, FL10.4158%-8%
Tampa, FL10.3832%-5%
Sarasota, FL10.2654%0%
Boulder, CO10.1345%-5%
Bridgeport, CT10.0123%-3%

About ShowingTime
ShowingTime is the industry leader in home touring technology and a proud affiliate of Zillow Group, Inc. ShowingTime’s technology and services simplify the tour scheduling process for buyers, sellers and agents across the industry. ShowingTime products are used in hundreds of MLSs representing more than one million real estate professionals across the U.S. and Canada.

CONTACT:Barbara WagnerElana Bodow
Barbara Wagner CommunicationsBarbara Wagner Communications
646.609.2288(315) 440-7554
barbara@bwagnerpr.comelana@bwagnerpr.com

SOURCE ShowingTime

ShowingTime Data Reveals Surprising Year-Over-Year Gains in Home Buyer Activity in Midwest and South Regions in October

Listings in 20 markets averaged 10 or more showings per listing, Seattle and Denver again led the nation in buyer demand

Chicago, IL – Nov. 23, 2021 (PRNewswire) The latest data from ShowingTime, the residential real estate industry’s leading showing management and market stats technology provider, shows surprising home buyer activity in the Midwest and South regions during the month of October, posting unusual jumps in home showing traffic. Seattle and Denver led the nation in buyer demand for the second consecutive month, and listings in 20 markets across the U.S. averaged double-digit showings, according to the latest ShowingTime Showing Index®.

“Showing activity typically slows in the fall, but as the Showing Index has shown we’ve seen buyer demand remain strong in many markets throughout the country to reverse the seasonal trend,” said ShowingTime Vice President & General Manager Michael Lane. “Last fall we saw an unparalleled rise in buyer demand, which makes October’s year-over-year gains all the more impressive.”

Seattle, Denver, Dallas, Orlando, Fla., Miami, Salt Lake City and Washington D.C. were among the list of 20 cities where buyer demand drove the average number of showings per listing to double-digit levels. Of the top 20 markets, all but three saw a positive month-over-month change in demand. Other cities with significant buyer activity included Grand Rapids, Mich., Kansas City, Mo. and Cleveland in the Midwest, and Tampa, Fla., Memphis, Tenn. and Sarasota, Fla. in the South. 

The Midwest region saw the greatest buyer activity of all the regions, with a 6.5 percent jump in showing traffic year over year. The South region, which last month led the nation in buyer demand, followed with a 4.9 percent boost in activity in October. The Northeast’s 1.7 percent dip and the West’s 6.4 percent decline in foot traffic rounded out buyer demand in the U.S. Overall, the country saw a modest climb of 0.8 percent in buyer demand.

The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. It tracks the average number of appointments received on active listings during the month.

Metropolitan AreaOctober 2021 Ratio of
Showings to Listings
Year Over Year
Change
Month Over Month
Change
Seattle, WA14.889%6%
Denver, CO13.697%7%
Burlington, VT12.0541%9%
Dallas, TX11.8823%6%
Orlando, FL11.8342%3%
Miami, FL11.4558%3%
Port St. Lucie, FL11.3150%3%
Bremerton, WA11.15-7%4%
Manchester, NH11.00-11%-3%
Tampa, FL10.8826%6%
Memphis, TN10.6610%-2%
Boulder, CO10.6427%6%
Salt Lake City, UT10.61-2%5%
Bakersfield, CA10.443%12%
Bridgeport, CT10.368%5%
Richmond, VA10.3212%7%
Sarasota, FL10.3048%8%
Washington, DC10.17-10%5%
Trenton, NJ10.1313%16%
Colorado Springs, CO10.0615%-2%
U.S.6.5212%1%

About ShowingTime
ShowingTime is the industry leader in home touring technology and a proud affiliate of Zillow Group, Inc. ShowingTime’s technology and services simplify the tour scheduling process for buyers, sellers and agents across the industry. ShowingTime products are used in hundreds of MLSs representing more than one million real estate professionals across the U.S. and Canada.

Zillow Group Closes Acquisition of ShowingTime, the Industry Leader in Home Touring Technology

ShowingTime’s technology and services simplify online tour scheduling for agents, buyers and sellers

Seattle, WA – Oct. 1, 2021 (PRNewswire) Zillow Group (NASDAQ: Z and ZG), which is transforming the way people buy, sell, rent and finance homes, today announced the closing of its acquisition of ShowingTime, an online scheduling platform for home showings. Touring is one of the most important steps in the home shopping and selling journey, and ShowingTime’s technology has streamlined and improved the touring experience. The company is an industry leader, and Zillow Group will continue to invest in ShowingTime to improve its functionality.

ShowingTime’s technology coordinates scheduling behind the scenes so agents can seamlessly book a confirmed home showing online and focus on their clients, simplifying a traditionally complicated and cumbersome process. In the past 12 months, the company has facilitated more than 63 million showings across its network of more than one million agents affiliated with hundreds of Multiple Listing Services (MLSs).  Under the Zillow Group umbrella, Zillow Group will adhere to ShowingTime’s existing privacy policy, and it will continue to operate as an individual brand and open platform for its existing and new clients, so the industry can continue to benefit from a simplified tour scheduling experience. 

Zillow Group entered into a definitive agreement to acquire ShowingTime in February 2021 for $500 million. The transaction was successfully closed upon meeting customary closing conditions.

For more information about ShowingTime, please visit www.zillowgroup.com/showingtime.

About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life’s next chapter.

As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and nearly seamless end-to-end service. Zillow Offers® buys and sells homes directly in dozens of markets across the country, allowing sellers control over their timeline. Zillow Home Loans™, our affiliate lender, provides our customers with an easy option to get pre-approved and secure financing for their next home purchase. In September 2020, Zillow launched Zillow Homes, Inc., a licensed brokerage entity, to streamline Zillow Offers transactions. 

Zillow Group’s affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, ShowingTime, Bridge Interactive, dotloop, StreetEasy®, HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).

About ShowingTime:
ShowingTime is the industry leader in home touring technology and a proud affiliate of Zillow Group.   ShowingTime’s technology and services simplify the online tour scheduling process for buyers, sellers and agents across the industry.  ShowingTime products are used in hundreds of MLSs representing more than one million real estate professionals across the U.S. and Canada.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks and uncertainties, including, without limitation, statements regarding the acquisition of ShowingTime, Zillow Group’s business and financial outlook, strategic priorities, and operational plans for 2021. Statements containing words such as “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “will,” “projections,” “continue,” “business outlook,” “forecast,” “estimate,” “outlook,” “guidance,” or similar expressions constitute forward-looking statements. Differences in Zillow Group’s actual results from those described in these forward-looking statements may result from actions taken by Zillow Group as well as from risks and uncertainties beyond Zillow Group’s control. For more information about potential factors that could affect Zillow Group’s business and financial results, please review the “Risk Factors” described in Zillow Group’s Annual Report on Form 10-K for the year ended December 31, 2020 and in Zillow Group’s Quarterly Report on Form 10-Q for the three months ended June 30, 2021 filed with the SEC and in Zillow Group’s other filings with the SEC.  Except as may be required by law, Zillow Group does not intend, and undertakes no duty, to update this information to reflect future events or circumstances.

ZFIN

SOURCE Zillow Group