While you’re using social media, you might not be using it to its fullest potential for your business.

Tom Ferry sat down with Jason Pantana, a marketing guru and host of Marketing Edge. He was able to give some useful tactics on how to boost your business branding on social media.

They also discuss why social media makes your branding and lead generation a smoother process. Jason shares some fundamental tips that focus on cultivating your follower sphere into loyal, referral-happy customers by paying attention to your comments instead of constantly posting.

To finish off and get you started on your social media marketing, video and podcast producer, Richard Mark gives insightful recommendations on how to improve your strategy on YouTube.

Get ready to deep-dive on how you can improve your social media presence!