Daily Archives: May 29, 2018

Marketers Have Yet to Embrace Snapchat

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Source: Statista

Following a controversial redesign and less than stellar results during its first year as a public company, the mood at Snap’s headquarter has turned a lot darker since the company’s celebrated IPO in March 2017. Aside from Snapchat’s lackluster user growth and Facebook’s seemingly successful strategy of copying anything that Snapchat does well, there’s growing concern about the platform’s appeal to marketers (and hence its monetization prospects).

According to a recent report by the Social Media Examiner, just 8 percent of marketers used Snapchat in the first quarter of 2018, which is worlds apart from Facebook’s 94 percent adoption rate and far behind the 66 percent of marketers that are active on Instagram. Making things worse, 72 percent of the respondents have no plans of using Snapchat in the next 12 months, indicating that marketers do not consider it relevant enough to give it a try.

Snapchat Infographic

Elegant Stone Masterpiece in Henderson, NV – Sotheby’s International Realty

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Step into elegance through the wrought-iron gate leading into the stone courtyard to the arched double doors. Located in Southshore, the property is not only in one of the most sought-after subdivisions, but also allows for a level of sophistication for the most discerning home owner.

Presented by Synergy Sotheby’s International Realty, for more information click here.

Home of the Brave — A Look at Active Military and Veteran Homeownership (NAR Infographic)

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Washington, D.C. – May 25, 2018 (nar.realtor) Differences in household composition and financing options incentivize homebuying demand for veteran and active military, according to the 2018 Veterans & Active Military Home Buyers Profile, which evaluated the differences of recent active-service and veteran home buyers and sellers to those who have never served.

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The results revealed quite a few contrasts between active-service military buyers and buyers who have never served. At a median age of 34 years old, the typical active-service buyer was a lot younger than non-military buyers (42 years old) and was more likely to be married and have multiple children living in their household. Active-service members typically bought a larger home that cost more than those purchased by both non-military buyers and veterans.

Despite lower median incomes ($84,000), more stable job security and no down-payment financing options give aspiring military homeowners an advantage over their civilian peers. Fifty-six percent of active duty and 41 percent of veterans put no money down when buying a home, compared to 7 percent of non-military.

Additional data from the report:

  • Reason to move in future: 82 percent of active duty will move for their job, 33 percent to flip their home and 11 percent for a better neighborhood
  • Household composition: 77 percent of active duty and 78 percent of veterans are married, compared to 63 percent of non-military

The National Association of Realtors® is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.

Real Estate Infographic

Media Contact:

Cole Henry
(202) 383-1290
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