According to an international poll released by Ipsos, Indians are the nationality most comfortable among 20 countries surveyed to share their data online in return for personalized services and products. 69 percent of Indians between the ages of 16 and 74 said they were okay with providing companies who asked for it with their data.
In comparison, only 41 percent of Germans and 33 percent of Japanese were comfortable with the same situation. Ipsos said that anxiety about the misuse of data provided online had risen by 8 percent globally since 2013. Despite that fact, willingness to provide data online has also risen by 7 percent in the same time frame, as more and more people also see the advantages of personalized online services.
The report also noted that concerns about personal data ending up in the wrong hands were not highest today but in the early 1990s, before the internet took hold. Back then, 66 percent of people globally reported these concerns.
New York, NY -March 6, 2020 (PRNewswire) Douglas Elliman, the second-largest independent residential real estate brokerage in the United States by sales volume, announced today the launch of its media-rich and mobile ready website, Elliman.com. The firm also unveiled its new brand look and logo, designed and produced in partnership with global advertising agency Grey. It also revealed its new tagline: The Next Move is Yours.
“I am both thrilled and proud to introduce the new Elliman.com and our reimagined branding into the marketplace,” said Douglas Elliman Realty Executive Chairman Howard M. Lorber. “Both of these initiatives reflect our commitment to marrying one’s individual idea of luxury with high-touch service and forward-thinking technology. I am certain that our new digital and marketing platforms will greatly resonate with our agents from across the country, as well as with their global clientele.”
THE NEW ELLIMAN.COM
With redesigned pages for new development, exclusive listings and agents, as well as upgraded lead-generation capabilities, the new Elliman.com is more responsive and interactive than previous versions—and, among other enhancements, can be translated into 20 languages and converted into 55 currencies. The site’s visuals are bigger and brighter, providing a media-rich and video-centric platform, including virtual tours and enhanced floorplans. Additional content for user engagement includes informative neighborhood guides, curated collections of homes entitled “Lifestyles” and easy access to Elliman’s celebrated market reports, as well as digital versions of its glossy publications, including The Wealth Report, Elliman magazine, Elliman Equestrian and Elliman on the Water.
The upgraded agent pages are built for a seamless mobile experience and include a heightened social media integration and intuitive management platform, enabling agents to further centralize their digital workflow. Features are incorporated for quickly and easily building property websites on-the-go, tracking user information and behavior for customizable communications.
THE NEW BRANDING AND EVOLVED LOGO
Built upon a brand house based on months of intense research and informed by focus groups of agents, executives and consumers, the design system is intended to create a strong connection between Elliman, its agents and their buyers and sellers from across the country and around the world. This system is modern, bold and graphic, and intended to allow for custom work within each of the brokerage’s regions, across all of the price points it sells and architectural styles it represents.
“Like the beautiful homes we sell, our new advertising and marketing platform, including a new and very sophisticated logo and design system, is anchored in a wonderful array of texture and architectural elements, meant to reflect the diversity of the markets in which we operate,” added Douglas Elliman President and Chief Operating Officer Scott Durkin. “We are proud of the work we did with our agency partner, Grey, and look forward to its national media rollout in April.”
THE NEW TAGLINE
“The idea behind The Next Move is Yours is in sync with Elliman’s long history of empowering our agents, as well as their customers and clients, with information and the luxury of choice,” said Durkin. “As a company steeped in entrepreneurship, and as the provider of the most respected market information and analysis in the industry, we felt this tag line spoke strongly to our focus on agent retention and recruitment, as well as to people making the informed choice to buy and sell with Elliman.”
About Douglas Elliman Real Estate Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the second-largest independent residential real estate brokerage in the United States by sales volume. With more than 7,000 agents, the company operates approximately 120 offices in New York City, Long Island, The Hamptons, Westchester, Connecticut, New Jersey, Florida, California, Colorado, Massachusetts and Texas. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services, including Douglas Elliman Development Marketing, Douglas Elliman Property Management and Douglas Elliman Commercial. For more information on Douglas Elliman, as well as expert commentary on emerging trends in the real estate industry, please visit elliman.com.
Fifty-Nine Percent of Americans Believe It’s a Good Time to Buy a Home
Washington, D.C. – March 9, 2020 (PRNewswire) The Fannie Mae (OTCQB: FNMA) Home Purchase Sentiment Index® (HPSI) dipped slightly in February, decreasing 0.5 points to 92.5 but remaining near its survey high of 93.8. Three of the six HPSI components decreased month over month, including the percentage of Americans who believe that now is a good time to buy a home. Year over year, the HPSI is up 8.2 points, reflecting in part consumers’ more favorable mortgage rate expectations, despite that index component moderating this month.
“The HPSI remained relatively steady in February, reflecting another month of robust consumer sentiment consistent with strong housing market data to start the year,” said Doug Duncan, Senior Vice President and Chief Economist. “In particular, household income sentiment picked back up as more workers saw their wages rise amid tight labor market conditions, helping bolster already strong housing demand. Though American consumers’ optimism about the direction of the economy is higher this month than at any point in the survey’s nearly ten-year history, the late February stock market decline, precipitated in part by evolving expectations of the potential economic impact of the coronavirus, is not fully reflected in this month’s results due to the timing of our survey data collection, which ended February 22. We may see some volatility in sentiment in the months ahead as these circumstances play out.”
Home Purchase Sentiment Index – Component Highlights
Fannie Mae’s Home Purchase Sentiment Index (HPSI) decreased in February by 0.5 points to 92.5. The HPSI is up 8.2 points compared to the same time last year. Read the full research report for additional information.
Good/Bad Time to Buy: The percentage of Americans who say it is a good time to buy remained the same this month at 59%, while the percentage who say it is a bad time to buy increased from 30% to 32%. As a result, the net share of Americans who say it is a good time to buy decreased 2 percentage points.
Good/Bad Time to Sell: The percentage of Americans who say it is a good time to sell increased from 66% to 67%, while the percentage who say it’s a bad time to sell increased from 21% to 22%. As a result, the net share of those who say it is a good time to sell stayed the same.
Home Price Expectations: The percentage of Americans who say home prices will go up in the next 12 months decreased this month from 48% to 47%, while the percentage who said home prices will go down increased from 7% to 8%. The share who think home prices will stay the same remained unchanged at 38%. As a result, the net share of Americans who say home prices will go up decreased 2 percentage points.
Mortgage Rate Expectations: The percentage of Americans who say mortgage rates will go down in the next 12 months increased this month from 7% to 8%, while the percentage who expect mortgage rates to go up increased from 33% to 38%. The share who think mortgage rates will stay the same decreased from 48% to 46%. As a result, the net share of Americans who say mortgage rates will go down over the next 12 months decreased 4 percentage points.
Job Concerns: The percentage of Americans who say they are not concerned about losing their job in the next 12 months decreased from 86% to 85%, while the percentage who say they are concerned decreased from 14% to 13%. As a result, the net share of Americans who say they are not concerned about losing their job remained unchanged.
Household Income: The percentage of Americans who say their household income is significantly higher than it was 12 months ago increased from 27% to 32%, while the percentage who say their household income is significantly lower remained the same at 11%. The percentage who say their household income is about the same decreased from 61% to 56%. As a result, the net share of those who say their household income is significantly higher than it was 12 months ago increased 5 percentage points.
About Fannie Mae’s Home Purchase Sentiment Index The Home Purchase Sentiment Index (HPSI) distills information about consumers’ home purchase sentiment from Fannie Mae’s National Housing Survey® (NHS) into a single number. The HPSI reflects consumers’ current views and forward-looking expectations of housing market conditions and complements existing data sources to inform housing-related analysis and decision making. The HPSI is constructed from answers to six NHS questions that solicit consumers’ evaluations of housing market conditions and address topics that are related to their home purchase decisions. The questions ask consumers whether they think that it is a good or bad time to buy or to sell a house, what direction they expect home prices and mortgage interest rates to move, how concerned they are about losing their jobs, and whether their incomes are higher than they were a year earlier.
About Fannie Mae’s National Housing Survey The most detailed consumer attitudinal survey of its kind, Fannie Mae’s National Housing Survey (NHS) polled approximately 1,000 Americans via live telephone interview to assess their attitudes toward owning and renting a home, home and rental price changes, homeownership distress, the economy, household finances, and overall consumer confidence. Homeowners and renters are asked more than 100 questions used to track attitudinal shifts, six of which are used to construct the HPSI (findings are compared with the same survey conducted monthly beginning June 2010). As cell phones have become common and many households no longer have landline phones, the NHS contacts 70 percent of respondents via their cell phones (as of January 2018). For more information, please see the Technical Notes. Fannie Mae conducts this survey and shares monthly and quarterly results so that we may help industry partners and market participants target our collective efforts to stabilize the housing market in the near-term, and provide support in the future. The February 2020 National Housing Survey was conducted between February 1, 2020 and February 22, 2020. Most of the data collection occurred during the first two weeks of this period. Interviews were conducted by PSB, in coordination with Fannie Mae.
Detailed HPSI & NHS Findings For detailed findings from the February 2020 Home Purchase Sentiment Index and National Housing Survey, as well as a brief HPSI overview and detailed white paper, technical notes on the NHS methodology, and questions asked of respondents associated with each monthly indicator, please visit the Surveys page on fanniemae.com. Also available on the site are in-depth special topic studies, which provide a detailed assessment of combined data results from three monthly studies of NHS results.
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About Fannie Mae Fannie Mae helps make the 30-year fixed-rate mortgage and affordable rental housing possible for millions of Americans. We partner with lenders to create housing opportunities for families across the country. We are driving positive changes in housing finance to make the home buying process easier, while reducing costs and risk. To learn more, visit:
Opinions, analyses, estimates, forecasts, and other views of Fannie Mae’s Economic & Strategic Research (ESR) Group included in these materials should not be construed as indicating Fannie Mae’s business prospects or expected results, are based on a number of assumptions, and are subject to change without notice. How this information affects Fannie Mae will depend on many factors. Although the ESR Group bases its opinions, analyses, estimates, forecasts, and other views on information it considers reliable, it does not guarantee that the information provided in these materials is accurate, current, or suitable for any particular purpose. Changes in the assumptions or the information underlying these views could produce materially different results. The analyses, opinions, estimates, forecasts, and other views published by the ESR Group represent the views of that group as of the date indicated and do not necessarily represent the views of Fannie Mae or its management.
