When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.
Now, in the fall of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly half of the 6,000+ teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 24 percent of the teenage respondents called Instagram their favorite, while Facebook and Twitter are losing touch with the teen demographic.
So how do these numbers translate into actual usage? Are teenagers really abandoning Facebook in droves? Not quite, apparently. According to this year’s spring edition of PiperJaffray’s report, more than half of U.S. teens still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.
It’s a common conception that everybody finds everything online via a Google search. According to research by Parse.ly, though, this is actually far from the case. All told, the lion’s share of referral traffic comes from Facebook (although it should be noted that Google AMP is not included in the analysis).
Where the picture becomes a little less clear is when we break down the referrals by topic. Lifestyle page referrals, for example, are dominated by Facebook (87 percent) whereas people generally find job postings through Google Search (84 percent).
Facebook itself came under fire during and after the U.S. presidential election for allowing so-called fake news to circulate freely on its site. With 59 percent of referrals to pages on this topic in 2016 coming from the social network, the political power of Mark Zuckerberg’s company is clear to see.
When Amazon unveiled its first smart speaker, the Amazon Echo, in the fall of 2014, the initial reaction from many people was: “why on earth would I voluntarily put a device in my house that allows Amazon to listen to everything that’s going on?”
In response to this (not surprising) reaction, Amazon repeatedly pointed out that the device only starts listening once the code word has woken it up and thankfully that appears to be true. The worst thing that could have happened to Amazon from a PR perspective at that time was for people to discover that the Echo listens in on its users without having been activated. It did not and the device became a runaway success.
For Google, having recently extended its own line of smart speakers, that PR nightmare became reality this week, when a reviewer of the new Google Home Mini discovered that the device was recording conversations without having been prompted to do so. Google quickly issued a statement explaining that a faulty button had wrongfully activated the device and that this button would now be disabled on all devices via a software update. Despite the quick response, many people will see this episode as evidence that smart speakers shouldn’t be trusted, because it confirms one of the most cited concerns with respect to smart speakers as our chart, based on NPR and Edison Research data, illustrates.
The top ten iPhone apps in the U.S. last month had a combined download figure of almost 20 million. According to Priori Data, at the top of the list was the controversial anonymous messaging service ‘Sarahah’ with 3.88 million.
You will find more statistics at Statista
According to PwC’s latest Entertainment & Media Outlook, online advertising in the United States is poised for further growth in the next few years. PwC estimates that internet ad revenue could grow to $116.2 billion a year by 2021, up from $86.4 billion this year.
Fortunately for traditional media outlets, i.e. TV and radio broadcasters, newspaper and magazine publishers, advertising is not a zero sum game and a dollar spent online is not necessarily pried away from a dying newspaper. In fact, traditional media outlets are profiting from the digital ad boom themselves.
As our chart illustrates, print publishers as well as TV and radio broadcasters are expected to generate a significant chunk of their ad revenue online by 2021.
The top ten Android apps in the U.S. last month had a combined download figure of 26 million. According to Priori Data, at the top of the list was Facebook’s Messenger app with 7.9 million. In fact, apps developed by Mark Zuckerberg’s company made up over half of the downloads on the list, with WhatsApp, Instagram, Messenger and Facebook accounting for a combined 13.8 million downloads in June.
You will find more statistics at Statista