How Adding Documents to Single Property Websites Improves Marketing and Communication

Businesses, regardless of what services or products they offer, are constantly being evaluated and compared on their level of customer service. As a successful Realtor and small business owner, how can you provide the best customer service?

Single Property Websites

AgencyLogic single property Websites can help by providing real estate agents with a way to share documents including inspections, contracts, marketing documentation and spreadsheets. Not only does this help answer questions but also provides more property related information than is available anywhere else on the Web, eases the sales process, saves time and therefore money for all parties and finally demonstrates technical ability and obviously outstanding customer service on the part of the real estate agent.

Agents can upload several file formats including Word, Excel, PowerPoint, Zip and PDF (plus others). It is also possible to create a central document library thereby saving time whenever files need to be used across multiple single property Websites.

single property websites documents

Documents on AgencyLogic single property Websites have three levels of security:

  • Open – Anyone who views the site can access the information
  • E-mail Address Required – An e-mail address must be entered before accessing documentation
  • E-mail Address and Password Required – An e-mail address must be entered and the Realtor must be contacted directly in order to obtain the password

Utilizing the third level of protection ensures any interested person interested contacts the Realtor directly, therefore generating solid leads and reliable contact information.

The question isn’t really why should you use a single property website, it’s how can you market effectively without one?

If you’re interested in single property Websites, visit AgencyLogic.com today!

Today’s Home Buyers Drawn to Clean, Bright and Move-in Ready Homes; Limited Listing Inventory Can Demand Compromise, RE/MAX Brokers Report

Chicago, IL – April 23, 2018 (PRNewswire) Whether today’s homebuyers are young singles purchasing their first house or condominium, seniors downsizing for retirement or families moving up to a larger residence, many share a distinctive set of priorities, according to RE/MAX brokers.

One frequent preference, reported Jeff LaGrange, Vice President, RE/MAX Northern Illinois Region, is for a home requiring little if any renovation.

Remax Northern Illinois

“Buyers are inclined to pay more and get a home that is essentially move-in ready, rather than pay less for a home they must fix up. Sweat equity doesn’t have the appeal it did 20 or 30 years ago,” he said.

A major reason for that change, contends Richard Raap, a broker with RE/MAX City, Chicago, is that “Most buyers today don’t have the time, energy or expertise to do serious remodeling. My two children are like that; they are married, and both their spouses work. There isn’t time in their schedules for dealing with much in the way of home remodeling.”

Another factor in the equation, according to LaGrange, is that today’s buyers often are short on cash because they must make a substantial down payment thanks to lending standards tightened after the housing crash.

“If buyers have $10,000 in savings after their down payment, the prospect of a $30,000 kitchen remodeling isn’t very appealing,” he said. “Choosing a home where that work has already been done effectively allows buyers to finance the remodeling through their mortgage at a relatively low interest rate, rather than having to use their savings.”

While buyers may want a home requiring little or no immediate work, the market realities don’t allow them to be inflexible, according to Kat Becker of RE/MAX Advantage Realty, Antioch, Ill.

“There’s a shortage of homes on the market these days, and the longer buyers spend searching, the more they begin to accept the reality that there are compromises they must make,” said Becker. “Buyers are most likely to compromise on things that are easy to fix down the road, such as adding hardwood flooring to a couple of rooms or replacing countertops or bathroom fixtures.”

One result of buyers’ preference for homes needing little or no work is that brokers are urging sellers to invest more in their property before listing it.

“I’m more outspoken with my sellers about the value of thoroughly preparing their home for the market,” said Allyson Hoffman of RE/MAX Villager, Glenview, Ill. “If they take $25,000 and spend it in the right places, they’ll get their money back and a good deal more, plus the home will sell considerably faster.”

Along with a home in great condition, many buyers today desire an open floor plan, lots of natural light, ceilings at least 9 feet high and a first-class kitchen, according to Paul Paterakis of RE/MAX Showcase, Long Grove, Ill.

“Even buyers who don’t cook much want a kitchen that looks like an ‘after’ picture on HGTV,” Paterakis said. “Some of the easiest sales I’ve had recently were homes with a great kitchen. They might be rather ordinary otherwise, but the kitchens sold the home.”

Also drawing more buyer attention these days, reports Mike Clendenning of RE/MAX Synergy, Orland Park, Ill., are certain financial considerations.

“Compared to my early years as a RE/MAX broker, today’s buyers are much more focused on the long-term value of their investment and the outlook for property taxes,” he said.

The concern for value stability is a lesson learned from the housing crash, he explained, while the sensitivity to property taxes is a response to the fiscal challenges currently facing many Illinois communities. The two issues are often intertwined because communities facing financial challenges can see property tax rates rise and home values fall.

Changing buyer priorities have made some homes harder to sell, contends Roger Rossi of RE/MAX Suburban, Wheaton, Ill.

“Buyers aren’t as interested in McMansion-style large homes as they were a few years ago, primarily because they don’t want the added operating costs involved,” Rossi said. “And there has been declining interest in older homes. Thirty years ago, a century-old Victorian was considered charming and quite desirable. Now, most buyers want all the modern conveniences and the open floor plan that Victorians often lack.”

RE/MAX Northern Illinois has been the leader in the northern Illinois real estate market since 1989 providing a full range of residential and commercial services. With more than 2,200 sales associates and 106 offices throughout the area, RE/MAX Northern Illinois has helped thousands of families with their home buying and selling needs. For more information, visit illinoisproperty.com or download the Illinois Property mobile real estate app.

CONTACT:

James Nathan
(773) 588-0777
jim@jdnathanpr.com

Buyer Demand Remains Strong as ShowingTime Showing Index® Reaches Historic High

ShowingTime’s National Showing Index exhibits 5.7 percent year-over-year increase as demand exceeds inventory

Chicago, IL – April 20, 2018 (PRNewswire) Showing activity across the U.S. increased 5.7 percent in March to reach its highest point in the four years the ShowingTime Showing Index® has documented buyer demand, highlighting how the lack of housing inventory continues to impact the residential real estate industry.

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The South and Midwest regions outpaced the nationwide increase, with the South Region posting a regional-high 8.2 percent year-over-year increase. The Midwest Region exhibited a 6.8 percent jump in showing activity, recovering from a slight decline in February.

Buyer demand also increased 4.7 percent in the Northeast Region, while the West Region (-1.4 percent) saw a slight year-over-year decline for the second consecutive month.

ShowingTime Chief Analytics Officer Daniil Cherkasskiy said unprecedented low inventory and the start of the historically busy spring season contributed to the Showing Index reaching a record high. The Showing Index was established in April 2017, but tracks residential real estate demand since January 2014.

“The trend of increased showing activity has continued, and we’ve now reached an all-time high since the initial index value was set,” Cherkasskiy said. “The unprecedented low housing inventory has resulted in more demand per listing throughout the country.”

The ShowingTime Showing Index, the first of its kind in the residential real estate industry, is compiled using data from property showings scheduled across the country on listings using ShowingTime products and services, which facilitate more than 4 million showings each month.

The Showing Index, released the third week of each month, tracks the average number of appointments received on an active listing during the month. Local MLS indices are also available for select markets and are distributed to MLS and association leadership.

To view the full report, visit www.showingtime.com/index.

ShowingTime is the leading showing management and market analytics provider to the residential real estate industry. Its MarketStats division provides interactive tools and easy-to-read market reports for MLSs, associations, brokers, agents and other real estate companies. ShowingTime products are used in more than 250 MLSs and associations representing more than 900,000 real estate professionals across the U.S. and Canada.