Buyer Demand Continues to Climb With February’s 3.7% Year-Over-Year Increase

Northeast Region posts largest year-over-year increase; West, Midwest regions decline slightly

Chicago, IL – March 21, 2018 (PRNewswire) Home showings on the national level posted a 3.7 percent year-over-year increase in February, according to the ShowingTime Showing Index®, as high consumer demand continued throughout the winter and ahead of the spring season, real estate’s most important time of year for booking sales.

ShowingTime Logo

Buyer engagement via showings in the Northeast and South regions outpaced the national numbers, with the Northeast Region exhibiting an 8.4 percent year-over-year increase and the South Region experiencing a year-over-year increase of 5.3 percent.

Showing activity in the West and Midwest regions experienced slight declines in showing activity in February, with the West Region dropping 4.4 percent and the Midwest Region declining 0.4 percent compared to the previous year. Those declines can be attributed to a very busy February 2017, ShowingTime Chief Analytics Officer Daniil Cherkasskiy said.

Other issues that bear monitoring in the coming months are whether higher mortgage rates and new tax laws will impact buyers, and if the new steel and aluminum tariffs will influence the already low inventory of new homes.

“Buyer demand remains strong throughout the U.S. despite prices continuing to rise across the country,” Cherkasskiy said. “We experienced a very substantial increase in buyer activity during the last spring season, and this year seems to be just as busy throughout all of the regions. Activity in the Northeast has especially increased as we head into the spring season.”

The ShowingTime Showing Index is compiled using data from property showings scheduled across the country on listings using ShowingTime products and services. It tracks the average number of appointments received on an active listing during the month.

ShowingTime is the leading market stats and showing management technology provider to the residential real estate industry. Its MarketStats division provides interactive tools and easy-to-read market reports for MLSs, associations, brokers, agents and other real estate companies, along with recruiting software that enables brokers to identify top agents. Its showing products and services take the inefficiencies out of the appointment scheduling process. ShowingTime products are used in more than 180 MLSs and associations representing more than 900,000 real estate professionals across the U.S. and Canada. Visit www.showingtime.com.

How Adding Documents to Single Property Websites Improves Marketing and Communication

Businesses, regardless of what services or products they offer, are constantly being evaluated and compared on their level of customer service. As a successful Realtor and small business owner, how can you provide the best customer service?

Single Property Websites

AgencyLogic single property Websites can help by providing real estate agents with a way to share documents including inspections, contracts, marketing documentation and spreadsheets. Not only does this help answer questions but also provides more property related information than is available anywhere else on the Web, eases the sales process, saves time and therefore money for all parties and finally demonstrates technical ability and obviously outstanding customer service on the part of the real estate agent.

Agents can upload several file formats including Word, Excel, PowerPoint, Zip and PDF (plus others). It is also possible to create a central document library thereby saving time whenever files need to be used across multiple single property Websites.

single property websites documents

Documents on AgencyLogic single property Websites have three levels of security:

  • Open – Anyone who views the site can access the information
  • E-mail Address Required – An e-mail address must be entered before accessing documentation
  • E-mail Address and Password Required – An e-mail address must be entered and the Realtor must be contacted directly in order to obtain the password

Utilizing the third level of protection ensures any interested person interested contacts the Realtor directly, therefore generating solid leads and reliable contact information.

The question isn’t really why should you use a single property website, it’s how can you market effectively without one?

If you’re interested in single property Websites, visit AgencyLogic.com today!

NAR Infographic: How Recent Buyers Purchased Their Home

Washington, DC – Jan. 8, 2018 (PRNewswire) A strengthening U.S. economy, rising home values and the ongoing stretch of remarkable job creation sparked both growing demand and ability to purchase a home over the past year.

NAR Logo

While supply and affordability constraints are indeed making homebuying a challenging endeavor for many households, data from the National Association of Realtors®’ 2017 Profile of Home Buyers and Sellers reveals some hopeful news: an overwhelming majority of successful buyers obtained a mortgage and made a down payment of less than 20 percent.

Here is a look at how recent buyers purchased their home:

  • Median purchase price – $235,000
  • Obtained a mortgage – 88%
  • Down payment amount – 10 percent
  • Down payment sources – savings (59 percent); sales proceeds from previous home (38 percent)
  • Received down payment help from family/friends – 16 percent
  • Obtaining a mortgage was not difficult/easier than expected – 66 percent

Real Estate Infographic

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.