This introduction to digital analytics, from the Google Analytics YouTube channel, explains what digital analytics is and what you can learn from it, when implemented for your business. Use digital analytics to understand how users find your website or app, how they interact with your website or app, and how your ad campaigns contributed to user actions.
You might’ve read articles or received emails about changes happening in Google Analytics.
If you have NOT yet created a Google Analytics 4 property (or don’t know what that even means), this video, from the Google Analytics YouTube channel, is for you. You’ll learn what’s happening, how it affects you, and what you should do about it so that you can continue measuring user activity on your website.