Google Analytics and AgencyLogic Single Property Websites

One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.

Google Analytics

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Analytics

Features include:

Advertising ROI

Measure the success of your display, search, new media and offline advertising efforts.

Cross Channel and Multimedia Tracking

Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.

Visualizing Data

Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.

Customized Reporting

Create the reports, dashboards, and segments that make the most sense for your business.

Sharing and Communicating

Administration controls and email reports allow you to share data across your organization.

Google Integration and Reliability

Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.

The following video, from Google Small Business, walks through:

  • What can you learn from Google Analytics
  • Which reports show the answers
  • What can you do with this information

Of course let us know if you have questions!

Google Leads the Race for Artificial Intelligence Domination

Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. One of the main talking points at this year’s conference will likely be artificial intelligence. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances.

As our chart illustrates, Google’s recent M&A activity also speaks for the company’s ambitions in the AI field. According to numbers compiled by CB Insights, the Google acquired 11 artificial intelligence startups since 2012, more than any other company. Considering that all tech industry heavyweights are working on artificial intelligence solutions, we can expect our phones and computers to become a lot smarter in the years to come.

This chart shows how many artificial intelligence startups selected tech companies have acquired since 2012.

Infographic: Google Leads the Race for AI Domination | Statista You will find more statistics at Statista

Virtual Reality Has Yet to Make a Big Impression

As Google’s developer conference I/O 2017 is about to kick off, rumor has it that the company might show off a new virtual reality headset at the event. The rumored headset reportedly won’t require a PC or a smartphone and is described as featuring “cutting-edge” technology.

So far, virtual reality has not lived up to the hype that surrounded the technology in recent years. Despite several headsets finally hitting the market in 2016, the consumer response to VR devices has been tepid at best.

According to Nielsen’s latest Games 360 report, very few Americans are seriously considering buying a VR headset. The reasons for the lack of interest are summed up by a separate study by Thrive Analytics, which finds that many consumers simply aren’t interested in virtual reality.

This chart illustrates the limited interest in virtual reality in the United States.

Infographic: Virtual Reality Has Yet to Make a Big Impression | Statista You will find more statistics at Statista

Google Analytics and AgencyLogic Single Property Websites

One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.

Google Analytics

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Analytics

Features include:

Advertising ROI

Measure the success of your display, search, new media and offline advertising efforts.

Cross Channel and Multimedia Tracking

Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.

Visualizing Data

Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.

Customized Reporting

Create the reports, dashboards, and segments that make the most sense for your business.

Sharing and Communicating

Administration controls and email reports allow you to share data across your organization.

Google Integration and Reliability

Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.

The following video, from Google Small Business, walks through:

  • What can you learn from Google Analytics
  • Which reports show the answers
  • What can you do with this information

Of course let us know if you have questions!

Alphabet Is Feeling the Ad Crisis Backlash

Last Monday, the head of Google’s EU operations apologized to advertisers in the UK for running their YouTube campaigns alongside content which promoted terrorism, touted hate speech or involved generally offensive material. High-value British clients such as Tesco, Marks and Spencer, The Guardian and even the UK government have pulled their ads from the platform until they receive assurance that this will not happen again.

The apology, however, did little to calm the waters. On Wednesday, the crisis spilled over to the United States, where big spenders Verizon and AT&T were among the firms pausing their campaigns with the video streaming giant. The whole episode has certainly been felt by parent company Alphabet and its shareholders. As our infographic shows, despite a slight rally yesterday, market capitalization has seen a net decrease since Friday 17 of 22.6 billion dollars.

This chart shows the market capitalization of Alphabet from 23 February to 23 March, 2017.

Infographic: Alphabet Is Feeling the Ad Crisis Backlash | Statista You will find more statistics at Statista