Google Analytics and AgencyLogic Single Property Websites

One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.

Google Analytics

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Analytics

Features include:

Advertising ROI

Measure the success of your display, search, new media and offline advertising efforts.

Cross Channel and Multimedia Tracking

Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.

Visualizing Data

Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.

Customized Reporting

Create the reports, dashboards, and segments that make the most sense for your business.

Sharing and Communicating

Administration controls and email reports allow you to share data across your organization.

Google Integration and Reliability

Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.

The following video, from Google Small Business, walks through:

  • What can you learn from Google Analytics
  • Which reports show the answers
  • What can you do with this information

Of course let us know if you have questions!

Referral Traffic – Google or Facebook?

Source: statista.com

It’s a common conception that everybody finds everything online via a Google search. According to research by Parse.ly, though, this is actually far from the case. All told, the lion’s share of referral traffic comes from Facebook (although it should be noted that Google AMP is not included in the analysis).

Where the picture becomes a little less clear is when we break down the referrals by topic. Lifestyle page referrals, for example, are dominated by Facebook (87 percent) whereas people generally find job postings through Google Search (84 percent).

Facebook itself came under fire during and after the U.S. presidential election for allowing so-called fake news to circulate freely on its site. With 59 percent of referrals to pages on this topic in 2016 coming from the social network, the political power of Mark Zuckerberg’s company is clear to see.

Chart

Google Home Issue Fuels Smart Speaker Privacy Concerns

Source: statista.com

When Amazon unveiled its first smart speaker, the Amazon Echo, in the fall of 2014, the initial reaction from many people was: “why on earth would I voluntarily put a device in my house that allows Amazon to listen to everything that’s going on?”

In response to this (not surprising) reaction, Amazon repeatedly pointed out that the device only starts listening once the code word has woken it up and thankfully that appears to be true. The worst thing that could have happened to Amazon from a PR perspective at that time was for people to discover that the Echo listens in on its users without having been activated. It did not and the device became a runaway success.

For Google, having recently extended its own line of smart speakers, that PR nightmare became reality this week, when a reviewer of the new Google Home Mini discovered that the device was recording conversations without having been prompted to do so. Google quickly issued a statement explaining that a faulty button had wrongfully activated the device and that this button would now be disabled on all devices via a software update. Despite the quick response, many people will see this episode as evidence that smart speakers shouldn’t be trusted, because it confirms one of the most cited concerns with respect to smart speakers as our chart, based on NPR and Edison Research data, illustrates.

Real Estate Infographic

Google Analytics and AgencyLogic Single Property Websites

One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.

Google Analytics

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Analytics

Features include:

Advertising ROI

Measure the success of your display, search, new media and offline advertising efforts.

Cross Channel and Multimedia Tracking

Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.

Visualizing Data

Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.

Customized Reporting

Create the reports, dashboards, and segments that make the most sense for your business.

Sharing and Communicating

Administration controls and email reports allow you to share data across your organization.

Google Integration and Reliability

Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.

The following video, from Google Small Business, walks through:

  • What can you learn from Google Analytics
  • Which reports show the answers
  • What can you do with this information

Of course let us know if you have questions!

Google Leads the Race for Artificial Intelligence Domination

Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. One of the main talking points at this year’s conference will likely be artificial intelligence. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances.

As our chart illustrates, Google’s recent M&A activity also speaks for the company’s ambitions in the AI field. According to numbers compiled by CB Insights, the Google acquired 11 artificial intelligence startups since 2012, more than any other company. Considering that all tech industry heavyweights are working on artificial intelligence solutions, we can expect our phones and computers to become a lot smarter in the years to come.

This chart shows how many artificial intelligence startups selected tech companies have acquired since 2012.

Infographic: Google Leads the Race for AI Domination | Statista You will find more statistics at Statista