Tag Archives: Georgia

How Does Realtor Ed Short Utilize Social Tools to Market Himself and His Listings?

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Ed Short

Ed Short

Better Homes and Gardens Realtor Ed Short is a top producing full-time agent who, since 1997, has specialized in the Atlanta, GA area. And Ed uses every possible social tool to market himself and his business. It’s hard to know where to begin given just how much integration Ed has between his various online profiles and marketing channels so in no particular order:

1. Agent Website – www.atlantahomeleader.com:

Of note Ed has:

  • added prominent links to Facebook, twitter, LinkedIn, YouTube and his follr.com social business card
  • included a Facebook Fan plugin making it easy for visitors to ‘like’ his page
  • added the “AgencyLogic PowerSite Showcase” so that his single property Websites automatically update his agent Website:

  • added a ‘like’ button to his homepage thereby leveraging social sharing

    • 2. Single Property Websites – www.760clubchasecourt.com:

    Ed:

  • creates a single property Website for every listing
  • integrates custom social links into each single property Website, specifically links to his real estate Facebook business page and twitter account
  • uses a customizable design

    • 3. YouTube – www.youtube.com/edshortrealtor:

    In the following listing video Ed provides full contact information including the Website address for the homes single property Website:

    4. A social business card – http://rlty.me/ed:

    Ed brings all of his social marketing channels and contact information together via a free follr.com social busines card: rlty.me/ed

    5. A Facebook business page with the AgencyLogic Facebook listings application – www.facebook.com/EdShortRealtor:

    Ed uses the free AgencyLogic Facebook listings application to market via his Facebook business page ensuring compliance with Facebook terms.

    An amazing job, well done Ed!

    REtechSouth 2010

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    I had the pleasure of attending REtechSouth, the largest real estate technology conference in the Southeast, and meeting coordinators Matt Fagioli and Brad Nix earlier this year. The Atlanta based event provides workshops and promotes attendee engagement on several subjects. Speakers covered general industry trends with a focus on technology and the event created an environment where attendees could provide feedback directly to vendors on product improvement. Of course there was also lots of networking and socializing.

    The 2010 event is scheduled for March 26th and 27th with tickets available for purchase now. We will provide more detail about the event as it gets nearer.

    southernfried