As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen.

Luckily, real estate marketing genius Jason Pantana has run the numbers and read the market, and on today’s Real Estate Podcast, from Tom Ferry, Jason gives us the three most important marketing channels of 2023. If you’re going to boil you marketing strategy down to only three channels in this coming year, you’d do well to choose these three.