Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked the industry, agents aren’t exactly clear on what buyer concerns are or how to address them.

Well… last week Tom Ferry hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for Tom, there was one presentation that really blew me away.

For today’s Real Estate Podcast, from The Tom Ferry Podcast Experience, he shares a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know.

You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster.

AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers.

Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow.

In today’s Real Estate Podcast. from The Tom Ferry Podcast Experience, Jason breaks down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.

AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!

Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.

On today’s Real Estate Podcast, from The Tom Ferry Podcast Experience, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more! Watch or listen, right here!

AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!