This is part two in our four part series explaining how to post your single property Website to Craigslist. Part one can be found here.
The following tips will help you create a great Craigslist ad for your single property Website using the AgencyLogic auto-generated HTML as a starting point:
1. Posting Title: Keep it simple! Short, meaningful titles that include the property’s best keywords for your target audience are great. Avoid using all caps and exclamation points to draw attention.
2. Price Field: This is not required. If the price won’t particularly attract buyers, go ahead and try leaving it out – this may encourage viewers to visit your site. You know your market, will the price entice buyers or not?
3. Posting Description: We have provided a lightly formatted posting description (using accepted tags) for you in the HTML flyer section of the AgencyLogic software. Once you copy and paste the provided code into your ad, take a close look at what your it contains. The top line (in <H1> tags) highlight in bold and larger text, your property URL. Next your “Home Page Introduction” is bolded with a <B> tag and your “Home Page Description” is situated just below.
Think quality not quantity when it comes to headlines and details – keep it concise, informative and true. Your description should be in short paragraphs that are easy to read.
People will likely be scanning ads for specific types of homes (3 bedroom, 2 bath, etc.) – be particular. Focus on desirable home attributes and upgrade keywords buyers want (hardwood floors, stainless steel appliances, beautiful, must see, private, two car garage, great location, plentiful storage, sunset view, etc.), local attractions (bike path names, desirable schools, popular parks, etc.), shopping and transit options (easy walk to restaurants, shops and schools, close to commuter train), and neighborhood names. Use your hard earned knowledge of your market to pick the best keywords. It’s ok to leave some information out – use this to get them to come to your website for more information. Again, avoid using ALL CAPS in your description.
Click here for the next segment in this series.