It takes a special type of creativity to market a home especially if it was previously owned by someone more likely to be called infamous than famous. That is never truer than the home once lived in by Charles Ponzi,

Lexington, MA REALTOR Jean Winchester has used a combination of traditional media and a single property Website:

19slocumroad.com

New York Times, a news segment on WCVB5 (Boston’s ABC affiliate) and a public radio interview. Along with standard information like print brochure, property details and multiple photos she has also taken an extra step by adding floor plans and multiple documents detailing the homes history.

Jean states:

“We have been building Websites through AgencyLogic for the last 10 years. It means a lot to a seller to know we creatively market their home. Multiple listing is a basic concept in the initial process of selling a property. Some agents do that and nothing more. We are very pro-active in trying our best to cast the widest net possible in getting information to prospective buyers. We love that there is no limit to the amount of information we can input and that we can add community information and other pertinent facts.”

How else has the home been marketed? Jean is part of Hammond Residential and they leverage twitter:

Of course the media outlets also reference the single property Website address so every type of marketing is connected.

Jeans adds:

“When we receive an inquiry from an agent or buyer we simply direct them to the site where there is a lot more information and photos than they can find on the MLS. We put the Web address on all of our marketing materials. We have been very pleased with the cooperative attitude of everyone we have interacted with at the company. The president even picked up a call from me over a weekend and helped me with a problem, we love AgencyLogic!”