What is inbound marketing? According to thewholebraingroup.com it:

“focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy.”

They break it down into five steps:

1. Create compelling content for all stages of the buying cycle
2. Get found by people who need your products and services
3. Convert visitors to leads and nurture the relationship
4. Convert qualified leads to customers
5. Analyze and adjust your marketing tactics

adding:

“inbound Marketing is an ongoing process that requires constant care and feeding to keep your business growing.”

This infographic provides more detail: