Source: Statista

Only one in ten adults in the United States usually refuses cookies on their own devices, according to a survey by Statista’s Consumer Insights. By comparison, around a third of respondents directly agree to the settings, while another third say that their decision tends to vary.

Google has started testing changes to tracking protection with the Chrome browser, offering the option to switch off third-party cookies and to restrict data shared for personalized online advertising. Last week, the company introduced tracking protection for one percent of all Chrome users worldwide, with plans to make the feature available to everyone in the second half of 2024.

According to survey data collected by Eurostat, two thirds of respondents in Finland have already restricted or prevented cookies on their devices using browser settings. This is a high proportion of respondents in comparison to other European countries, with most ranging between the 30 percent – 45 percent mark.

Cookies are small text files that can be stored in a user’s Internet browser via a website. Cookies can be set by website operators or third parties.