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Ally Home Asked Americans, “How Close is too Close When it Comes to Living Near Your Family?”

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New survey of 2,000+ US adults shows majority of respondents say there should be a 15-45 minute buffer zone between themselves and parents, in-laws

Charlotte, NC – May 29, 2019 (PRNewswire) A new survey from Ally Home, the direct-to-consumer mortgage arm of Ally Bank, reminds us that while you can’t choose your family, you can choose how nearby you live to them. According to the independent survey of 2,000 US adults, consumers across all age demographics say keeping some healthy boundaries between them and where parents and in-laws are based makes for a happier family relationship.  

According to the survey respondents, a little distance between families goes a long way. More than half (57%) say there should be at least some driving distance between where their parents and/or in-laws live and where they live. An even greater percentage of GenZ (63%) and Millennial consumers (62%) felt some distance was important. Specifically, most respondents (27%) homed in on 15-45 minutes as the ideal distance range. 

“We’re deep into the home buying season, and at Ally Home, we see first-hand how excited consumers are to find and then be able to afford the home of their dreams,” said Glenn Brunker, head of Ally Home. “But as we go through that home-buying journey with them, it’s clear there’s more than just the house and yard that go into their decision-making. Consumers need to think through things like the neighborhood, school system, access to good hospitals, and just how near (or far) they prefer to be to family. All of those things go into making a home the right fit, and we’re here to help consumers when it comes to their specific loan needs.” 

Other survey findings included:

Call First Before Popping In!

  • More than one-third of respondents (37%) agree that family should not live close enough to just pop in and say hi. An even greater percentage of Millennials (42%) don’t like the idea of the unannounced pop-in.

Adults Need Their Own Space

  • Almost two-thirds of Americans (64%) say that while they love their adult children, they don’t want them living with them. 

  • Millennials don’t like how things are trending, either. They worry more than any other age group that, at some point, they will have their adult children, their parents or in-laws living with them (33% vs. 21% of the general population)

So Who can Live Nearby? “My Family’s Okay, but Yours can Keep Their Distance.” 

When asked about their preferences for which family members could live nearby, respondents said:

  • My siblings (30%) 

  • My adult children (30%) 

  • My parents (29%) 

  • My in-law parents (25%) 

  • My in-law siblings (24%)

What are the Top Stress Points When Dealing with Family?

The survey also presented respondents with a number of stress points and asked which ones ranked top when dealing with family. The top five responses included:

  1. Road trip with parents or in-laws, but no radio (52%) 

  2. Dealing with a father/father-in-law whose views are on the opposite side of the political spectrum from yours (40%). GenZ and Millennial respondents were even more bothered by this (53% and 44% respectively) 

  3. Living within 5 minutes of parents or in-laws (38%) 

  4. Cooking a complicated meal for a mother or mother-in-law (31%) 

  5. Hosting family for the holidays (27%) 

“Much of a person’s preference regarding location has to do with cultural norms, since extended families living together or nearby one another is common in certain cultures. But more often, having some physical distance between family can help create a natural and healthy boundary. Ultimately, it’s up to family members to be open and honest about their own boundaries and what makes them most comfortable,” said William X. Kelly, who has a Master of Arts in Marriage and Family Therapy and is a Licensed Mental Health Counselor and Licensed Alcohol & Drug Counselor.   

Click here to view a video news release on the survey.  

Survey Methodology: This online survey was conducted by Regina Corso Consulting on behalf of Ally Financial between April 17 and 22, 2019 among 2,041 U.S. adults, aged 18 and older. Figures for age, gender, education, income, employment and region were weighted to being them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated. 

About Ally Financial Inc.:
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with assets of $180.1 billion as of March 31, 2019. As a customer-centric company with passionate customer service and innovative financial solutions, we are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. We are one of the largest full-service automotive-finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers. Our award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage-lending services and a variety of deposit and other banking products, including savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs). We also support the Ally CashBack Credit Card. Additionally, we offer securities-brokerage and investment-advisory services through Ally Invest. Our robust corporate finance business offers capital for equity sponsors and middle-market companies. 

For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.  

Media Contacts:

Andrea Puchalsky at Ally
313-656-3798
Andrea.Puchalsky@ally.com

Kathy Wilson at Tier One Partners
781-652-0499
kwilson@tieronepr.com


America’s Top Neighborhood Vibes: Ally Home Survey Finds a “Quiet and Quaint” Neighborhood Most Popular With Americans, Followed by “Modern Millennial”

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As National Homeownership Month Approaches, Survey Shows Which Neighborhood Vibes Appeal Most to Today’s Home Buyers

Sandy, UT – May 31, 2018 (PRNewswire) Where one lives is more than just a house, it reflects a lifestyle that’s important to the homeowner. But is America’s preferred neighborhood vibe still “Leave It to Beaver”: a three-bedroom house with a white picket fence? Not necessarily, according to a new independent survey from Ally Home of more than 2,000 U.S. adults. Released in tandem with the start of June’s National Homeownership Month, the survey asked respondents how important a neighborhood “vibe” is when choosing a home and which vibe they liked best.

Ally Bank

Location + Character
Most people know the old adage about the “three most important things when it comes to real estate are location, location, location.” But picking a neighborhood goes beyond considering merely a pinpoint on a map or certain attributes such as median home price. It encompasses a look and feel, or vibe. In this latest survey from Ally Home, the majority of respondents believe a neighborhood’s vibe is a critical component of calling somewhere home:

  • Almost nine in 10 Americans surveyed (88%) say the vibe of a neighborhood is important in deciding where to live, with half of those respondents (49%) saying it is very important.
  • Four in five U.S. adults (80%) say their neighborhood has to fit their personality. In fact, more than four in five (82%) say if they didn’t like their neighborhood, they would consider moving.
  • Nearly three-quarters (73%) of respondents also said they would be willing to settle for a smaller house and/or pay a little more for a house in their perfect neighborhood.

“Our survey reminds us that where you live remains just as important a consideration as the house you live in,” said Diane Morais, president of Consumer & Commercial Banking Products at Ally Bank. “The home buying process can feel overwhelming at times, and it can be easy to lose sight of the important factors. If consumers think ahead of time about the characteristics that make up their ideal neighborhood – whether it’s an area with a close-knit community, a place that’s walkable to stores or restaurants, or even a neighborhood that is guaranteed strong cell phone coverage, it can help them target which neighborhoods would be the best fit for them and put them in a stronger position to find that perfect home.”

Majority of Americans Prefer the “Quiet and Quaint” or “Modern Millennial” Vibe

  • More than one-third of Americans (36%) want that “Quiet and Quaint” life similar to the neighborhood depicted in the popular TV show “This Is Us”: one with curb appeal, lots of friendly people, and less of a concern to lock the doors.
  • The rising participation of millennials in the home buying market was reflected by nearly three in 10 (28%) survey respondents identifying with more of a “Modern Millennials” vibe: they prefer a neighborhood where they can walk to everything, with reasonably priced bars, restaurants, and coffee shops nearby. Click here to see an infographic of additional millennial homebuyer data points.
  • Ample outdoor space is important to one-quarter of Americans (25%) who value being close to organic farms, farmers’ markets and hiking trails, while 21% prefer a “Family Centric” neighborhood where families live in close proximity to one another and are close to schools and playgrounds.
  • Less important neighborhood characteristics included cultural attractions (15% of respondents); a tech-friendly neighborhood with good cell phone coverage and electric vehicle chargers (12% of respondents); or an up-scale urban setting (9% of respondents).

The survey also detailed age and gender differences when it comes to considering the neighborhood vibe: 58% of respondents between 30-39 say a neighborhood vibe is very important to them in deciding where to live compared to those 18-29 (49%), 40-54 (49%) and 55-older (42%). Women were also more likely than men to say the vibe of a neighborhood is important to very important to them (91% vs. 85%).

In addition to the survey, Ally Home asked consumers about their neighborhood preferences. Click here to see what they had to say.

To discover the Neighborhood Vibe that suits you best, visit the Ally Community to take the quiz.

Survey Methodology: This online survey was conducted by Regina Corso Consulting on behalf of Ally Home between March 22 and 26, 2018 among 2,062 U.S. adults, aged 18 and older. Figures for age, gender, education, income, employment and region were weighted to bring them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.

About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company with assets of $170.0 billion as of March 31, 2018. As a client-centric company with passionate customer service and innovative financial solutions, Ally is relentlessly focused on “Doing it Right” and being a trusted financial partner for its consumer, commercial, and corporate customers. Ally’s award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage-lending services and a variety of deposit and other banking products, including CDs, online savings, money market and checking accounts, and IRA products. Ally also promotes the Ally CashBack Credit Card. Additionally, Ally offers securities brokerage and investment advisory services through Ally Invest. Ally remains one of the largest full-service auto finance operations in the country with a complementary auto-focused insurance business, which together serve more than 18,000 dealer customers and millions of auto consumers. Ally’s robust corporate finance business offers capital for equity sponsors and middle-market companies.

For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.

Media Contacts:
Andrea Puchalsky at Ally
(313) 656-3798
Andrea.Puchalsky@ally.com

Kathy Wilson at Tier One Partners
(781) 652-0499
kwilson@tieronepr.com