NAR 2017 Report – Real Estate in a Digital Age

Source: nar.realtor

The world we live in today is a digital one and searching for a home is no different. Buyers now have apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features. Most of this is done before a potential home buyer connects with a real estate agent.

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In the Real Estate in a Digital Age report, we examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.

  • In 2016, buyers worked with an agent 88 percent of the time to find their home, so trust in a REALTOR® is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.
  • In addition to the home buying process, REALTORS® also utilize technology in their everyday business practices. Staying up to date with new technology is important, but also cited as one of the biggest challenges for firms in the next two years.
  • Over 90 percent of real estate firms have websites, and the most common feature on their websites were property listings.
  • Along with web use, REALTORS® are also using their mobile devices for a multitude of different activities, with the primary being to communicate with their clients.

See and share an infographic containing information from this report.

Real Estate in a Digital World by REALTORS® on Scribd

The Smartphone’s Victims

As the mobile industry is gathering in Barcelona this week to show off the latest trends in smartphone technology, it’s time to spare a thought for those devices that have fallen victim to the smartphone’s unstoppable rise.

Ten years ago – the iPhone had just been unveiled but was yet to be unleashed on the world – we used to rely on a variety of devices to help us complete different tasks. Most of us had a mobile phone to text and make calls, an MP3 player to listen to music, a digital camera to take vacation pictures and a navigation system to help us find our vacation home in the first place. What a difference ten years make. These days, we only need one device to do all of the above and sales of non-smartphone gadgets have subsequently plummeted.

The below chart, based on data from the Consumer Electronics Association, shows how far sales of devices with more limited functionalities have dropped at the hand of smartphones and their many talents.

This chart shows how electronic devices sales have changed since the smartphone boom started 10 years ago.

Infographic: The Smartphone's Victims | Statista You will find more statistics at Statista