All videos are not created equal and even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior.

In today’s Real Estate Podcast, from Tom Ferry, we hear seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. We learn how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos.

Are you willing to adjust your approach in the name of greater results? Watch or listen now!